The British Academy for Training and Development presents this training course (Tourism in the Arab World from a Strategic and Developmental Perspective) to all professionals wishing to develop a future vision towards competitive Arab Tourism, and the most important elements of Tourism in the Arab world.

Tourism is one of the several activities that require constant attention, planning and coordination, in order for the Tourism Sector to achieve good results. Tourism Economy became more significant during the second half of the 20^th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries.

The British Academy for Training and Development presents this course for the following audience:

• Shareholders, Owners, and investors in Tourism Sector.
• Managers of hotels and resorts.
• Directors of major hospitals specialized in treatment attracting International Tourists.
• Owners of Tourism and Travel Firms, and Tour Operators.
• Owners of Tourism Agencies, Restaurants, and Hotels.
• Tourism Project Managers.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• The ability to design and prepare future plans for tourism development in the Arab World.
• Continuation of Tourism Development in the Arab World and further progress thereof.
• Requirements for Successful Tourism Industry in the Arab Region.
• Management skills of Hotels and Resorts.
• Management Skills of Spa and Tourism Facilities.
• Communication Skills and Public Relations.
• Marketing skills and methods to win clients.
• Management of Tourism Hospitals and Airlines.
• Organization of travels and tours.
• Skills of hiring employees in Tourism Sectors.

• Definition of Tourism Management and its relation to Economic Development.
• General Principles in Tourism Development.
• Current and Future Tourism Plans.
• Managing Hotels and Tourist Establishments in the Arab Region, under the adopted International Standards.
• Methods to overcome administrative obstacles and obstructing laws within the Arab countries.
• How to effectively attract attention and tourist flow to the Arab region.
• How to change the image of the Arab world through promotional campaigns directed to convey the tourism attractions of the Arab world.
• Concept of Tourism Market.
• Types of tourists.
• Market Segmentation
• Major Elements and Trends of Tourist Demands
• Foundations of successful tourism projects.
• General successful Frameworks for Hotels and Resorts.
• Hotel Rating, Stars, and Client Ranking.
• Employment In Tourism sector.
• Marketing and Advertising.
• Stimulate employees and win customers.