The British Academy for Training and Development provides this course to enable trainees to consider and analyze Press Messages and Images they are exposed to as consumers of events and accidents, and how to properly receive information from various sources, including printed and electronic materials.

Journalistic story is an unconventional type of writing in the world of Press, in which the journalist shall harness his skills and senses enabling him to illustrate the journalistic story for the reader, by presenting a vivid and dynamic picture of the event, and reviving the nature of the issues.

Journalistic story is not limited to one area and could be used in many different fields. This has led many newspapers, and news agencies to use them in the service of humanitarian issues in society, dealing with unemployment, wars, disasters, economic affairs, poverty, health and other important aspects of life.

Newspapers in all over the world employ the art of portraiture to present the autobiography of prominent and influential people in societies, in order to target readers' human interests, by highlighting the educational certificates obtained by the person, his family, career, and his duties and responsibilities.

When writing a portrait of a particular famous figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.

The British Academy for Training and Development provides this course for the following audience:

• Journalists, Politicians and individuals who want to learn the basics of Press and Media.
• Journalists and Press Reporters.
• New staff in the press industry.

Course Objectives:

After completing the program, trainees will be able to master the following topics:

• Identifying Theories, Trends, Processes, Media and Communication Methods.
• Discussing various aspects of Mass Media, including historical development and the associated economic and social impacts on public culture.
• Analyze the methods by which Mass Media influence Individual and Public Awareness.
• Collect, identify and interpret explicit and implicit media messages.
• Developing strategies to interpret and evaluate the impacts of the media in daily life.

• Introduction to Mass Media:
• The significant role of Mass Media.
• Forms for Mass Media.
• Major Trends of Mass media.
• Economics of Mass Media.
• Mass Media Theories.
• Mass Media Operations

• Major Media Types:

Printed Media: Books, Magazines, and Newspapers.

1. History and Influence of Printed Media.
2. Clusters, Globalization, and Changes in Media Restructuring.
3. Challenges facing Printed Media.

Electronic Media: Audio content, Television, and Movies

1. History and Importance of Electronic media.
2. Technological Development.
3. News and Entertainment Broadcasts.
4. Age of Computer.

Journalism, Advertising and Public Relations

1. Rules and customs of the Press Media
2. Press Trends.
3. Importance of Advertising and Public Relations.
4. Research and Psychology.
5. Media Relations.

• Media and society

1. Studies on Media Roles and Impacts.
2. Illustrated Violence through the Media
3. Media and Cultural Composition and Diversity.
4. Social Upbringing, Privacy and Intrusion.