A beautifully designed property with empty rooms isn't a hospitality business — it's an expensive building. Hospitality Marketing is what turns operational excellence into actual demand, and most properties struggle not because their service is weak, but because their marketing and sales efforts never translate visibility into bookings. The Hospitality Sales and Marketing Training Course, delivered by the British Academy for Training and Development, is built for professionals responsible for filling rooms, driving revenue, and building a brand guests actively choose over the competition.

This course treats hospitality marketing as a commercial discipline tied directly to revenue, not a creative add-on separate from business performance. Participants learn how to apply hotel marketing techniques that target the right guest segments at the right moments in their booking journey, how to run tourism promotion campaigns that position a destination or property competitively, and how to build a consistent branding strategy that shapes guest perception before they ever arrive. The course also covers practical digital marketing channels — search, social, and online travel platforms — along with customer acquisition strategies that reduce reliance on costly third-party booking commissions. Participants leave with a practical, revenue-focused marketing framework they can apply directly to their property or brand.

By the end of this course, participants will be able to:

• Apply hospitality marketing principles that connect directly to revenue outcomes
• Design hotel marketing campaigns targeted to specific guest segments
• Plan tourism promotion strategies that position a destination competitively
• Build a consistent branding strategy that shapes guest perception pre-arrival
• Apply digital marketing techniques across search, social, and travel platforms
• Develop customer acquisition strategies that reduce dependence on third parties
• Measure marketing performance using relevant hospitality metrics
• Align sales and marketing efforts to maximize direct bookings and revenue

Target Group

• Hospitality marketing managers and coordinators
• Hotel and resort sales managers and revenue teams
• Tourism board and destination marketing professionals
• Digital marketing specialists working within hospitality organizations
• General managers overseeing sales and marketing performance
• Hospitality professionals transitioning into marketing or sales roles

·         Foundations of Hospitality Marketing

• Core principles connecting marketing activity to occupancy and revenue
• Distinguishing hospitality marketing from general consumer marketing

·         Hotel Marketing Strategy

• Designing hotel marketing campaigns targeted to specific guest segments
• Aligning marketing messaging with the guest booking journey

·         Tourism Promotion and Destination Positioning

• Planning tourism promotion campaigns that position a destination competitively
• Coordinating with tourism boards and local partners for broader reach

·         Building a Consistent Brand

• Developing a branding strategy that shapes guest perception before arrival
• Maintaining brand consistency across channels, properties, and touchpoints

·         Digital Marketing Channels

• Applying digital marketing techniques across search, social, and OTAs
• Managing online travel platform presence and visibility effectively

·         Customer Acquisition Strategy

• Developing customer acquisition strategies that reduce third-party dependence
• Building direct booking incentives that improve profitability

·         Content and Reputation Management

• Managing online reviews and guest-generated content to support marketing
• Using guest feedback and reputation signals to refine marketing strategy

·         Measuring Marketing Performance

• Tracking hospitality-specific marketing metrics tied to revenue and occupancy
• Adjusting campaigns based on performance data rather than assumption

·         Aligning Sales and Marketing

• Coordinating sales and marketing efforts around shared revenue goals
• Preventing disconnects between promotional promises and sales execution