The British Academy for Training and Development offers an in-depth and practical Agile Product Management with SAFe Course. This training is about the structure of the SAFe Agile Product Management framework, which integrates Design Thinking with Lean and Agile principles to generate viable and innovative products. Attendees will practically engage with techniques for product visioning, creating roadmaps, and customer exploration to establish and define the right products. This course will cover market segmentation, personas, and empathy interviews-how to get those real user needs into the product strategy.

The application of Lean Portfolio Management teaches the course the definition of value streams, epic creation, and the roadmap for a product's life cycle. With WSJF (Weighted Shortest Job First), we start with an understanding of prioritising work, followed by how to manage that flow of work through the Programme Increments.

Innovation accounting, hypothesis-driven development, and measuring product success are among key topics to be covered. Insights into collaborative product creation, the definition of MVP, and practices behind continuous exploration and integration will also be provided.

Upon completion, attendees can fill in such vital positions as Agile Product Managers or Lean Product Owners capable of dealing with complexity and ensuring continuous value delivery on the SAFe enterprise.

• Objective:

  • At the end of the course attendees will be able to:

    • Understand and apply SAFe Agile Product Management principles.

    • Develop and communicate an effective product vision and roadmap.

    • Apply Design Thinking to deliver customer-focused solutions.

    • Lean principles can be used to prioritize features and manage the backlogs.

    • Develop personas and customer needs through empathy interviews.

    • Build and validate minimum viable products (MVPs).

    • Use Lean Portfolio Management to align product strategy with enterprise objectives.

    • Application of WSJF will optimise value delivery.

    • Innovation Metrics provide a whole measure of progress with feedback loops.

• Who Should Attend?

  • This course is ideal for:

    • Product Managers and Product Owners in Agile organisations

    • Solution Managers and Programme Managers

    • Business Analysts involved in product development

    • Lean Portfolio Managers

    • Agile Coaches and SAFe® Practitioners

    • Anyone involved in strategic planning, product innovation, or customer experience design

• How will attendees benefit?

  • Attendees will gain many benefits including:

    • Master Agile Product Management Skills: Deeply understand product management employing Lean-Agile principles within the SAFe® framework to build up your expertise in product development at scale.

    • Create Customer-Centric Products: Learn Design Thinking to enable the product development of solutions that really touch customer needs through techniques such as developing personas, undertaking empathy interviews and customer journey mapping.

    • Strategically Align Product Vision: Learn how to define and communicate the product vision, develop strategic roadmaps, and align product objectives to enterprise objectives.

    • Improve Decision-Making: Use valuable tools such as Weighted Shortest Job First (WSJF) to prioritize the work that delivers higher value, thus improving return on investment and customer satisfaction.

    • Develop MVPs and Test Ideas Early: Learn how to build and test a Minimum Viable Product (MVP), which reduces risk and allows for faster iterations and feedback.

    • Collaborate Better Across Teams: Work with Agile Release Trains (ART) and cross-functional teams to build and deliver value continuously.

    • Definition and Measurement of Product Success: Realise practical measures: innovation accounting, OKRs, KPIs, etc. for tracking results-behavior of a product and its source of shaping it.

    • Increase Career Opportunities: Raise the market value with skills accepted worldwide in SAFe enterprises and get yourself ready for the SAFe® Agile Product Manager exam.

    • Learn the Actual World Application: Hands-on exercises, case studies, and collaborative aspects, simulating actual industry challenges and industry best practices.

Introduction to Agile Product Management

• The role of Agile Product Managers in a SAFe enterprise

• Aligning strategy with execution

Applying Design Thinking

• Using empathy maps, personas, and customer journeys

• Conducting customer exploration and market analysis

Defining Product Strategy

• Crafting a compelling product vision

• Segmenting markets and understanding customer needs

• Creating product roadmaps aligned with value delivery

Exploring Lean Product Development

• Developing Minimum Viable Products (MVPs)

• Applying hypothesis-driven development

• Testing ideas with innovation accounting

Prioritising and Managing Backlogs

• Using WSJF for prioritisation

• Managing flow through Program Increments (PI Planning)

• Linking epics and features to business outcomes

Collaboration and Value Delivery

• Working with Agile teams to build and validate products

• Continuous exploration, integration, and deployment

Measuring Success

• Using OKRs, KPIs, and value stream metrics

• Learning from feedback and adapting strategies

Certification Preparation

• Guidance for SAFe® Agile Product Management certification

• Sample questions and exam strategies