The British Academy for Training and Development offers this carefully designed training program on “Tourism Strategy”, tailored to meet the needs of professionals in the tourism and travel sector, as well as specialists in destination development and tourism business management.

The program aims to equip participants with the latest scientific and practical methods in strategic planning for tourism destinations. It provides a comprehensive overview of global trends in the tourism industry, practical tools for market analysis, product development, and innovative solutions to enhance competitiveness. Participants will also explore best international practices in destination management and visitor experience improvement, with a focus on resource sustainability, environmental conservation, and cultural heritage preservation.

The program emphasizes the importance of smart marketing, building strong tourism brands, and enhancing the managerial and financial capabilities of tourism organizations. It enables participants to acquire an integrated strategic vision that supports accurate and effective decision-making, promoting sector growth and delivering added value to local communities and the national economy.

Who Should Attend?

• Tourism marketing managers and staff in the public and private sectors.

• Destination developers and tourism planning experts.

• Owners of small and medium-sized tourism businesses and institutions.

• Academics and researchers interested in tourism strategies and development.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Develop a comprehensive understanding of modern tourism concepts and strategies.

• Design sustainable and effective tourism plans.

• Enhance their ability to analyze tourism markets and identify opportunities and challenges.

• Acquire skills for destination management and increasing tourism attractiveness.

• Develop innovative visions for tourism product and service development.

• Introduction to Tourism Strategies

  • Definition of tourism and its economic and social importance

  • Evolution of the tourism industry and latest global trends

  • Components and main objectives of a tourism strategy

• Tourism Market Analysis

  • Understanding the characteristics of local and global tourism markets

  • Analyzing traveler behavior and consumer trends

  • Tools for data collection and competition analysis

• Destination Planning

  • Elements of designing a successful tourism destination

  • Evaluating natural, cultural, and human resources

  • Setting priorities and developmental strategies for destinations

• Tourism Marketing and Brand Building

  • Fundamentals of modern tourism marketing

  • Creating a distinctive image and identity for destinations

  • Effective digital promotion strategies

• Tourism Experience Management

  • Designing a comprehensive travel experience

  • Improving the quality of tourism services

  • Enhancing visitor satisfaction and loyalty

• Innovation in Tourism Products

  • Developing innovative and attractive tourism products

  • Integrating culture and heritage into tourism offerings

  • Strategies for attracting diverse tourist segments

• Financial and Administrative Planning for the Tourism Sector

  • Budget preparation and revenue analysis

  • Human resource management in tourism

  • Performance monitoring and results evaluation techniques

• Sustainable Tourism Development

  • Concept and importance of sustainable tourism

  • Strategies to reduce environmental impact

  • Engaging local communities in tourism projects

• Tourism Risk Assessment and Crisis Management

  • Identifying potential risks in tourism destinations

  • Prevention and crisis management plans

  • Communication and media techniques during emergencies

• Technology and Digital Tourism

  • Using technology to improve tourism services

  • Booking platforms and smart tourism applications

  • Role of social media in enhancing tourism attraction

• Long-Term Strategic Tourism Planning

  • Formulating visions and strategic goals for destinations

  • Developing sustainable and actionable development plans

  • Evaluating performance and redirecting plans as needed