The British Academy for Training and Development offers this professional program in “Business Etiquette and Protocol, Diplomacy and International Relations”, designed to provide participants with a comprehensive and in-depth understanding of refined and effective conduct in professional and diplomatic environments.

This program is specifically developed to meet the needs of individuals who operate in formal contexts and manage strategic relationships that require awareness of behaviors and protocols reflecting respect, professionalism, and tact.

It focuses on the principles of corporate and diplomatic etiquette, and provides a broad overview of international protocol and its practical applications in multicultural settings.
Throughout the course, participants will enhance their skills in formal communication, institutional representation, and engaging confidently with public figures and high-level officials.

Who Should Attend?

• Executives and public relations managers in government and private institutions.

• Diplomats and attachés working in embassies, consulates, and international organizations.

• Protocol and ceremonial officers in official bodies and large organizations.

• Advisors and office managers operating in multinational and multicultural environments.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Develop a deep understanding of etiquette and protocol concepts in business and diplomatic contexts.

• Enhance their formal communication and professional interaction skills.

• Recognize international standards of ceremonies and protocol.

• Represent their institutions professionally in official events.

• Build respectful and sustainable professional and diplomatic relationships.

• Concepts of Etiquette and Protocol

  • Difference between etiquette and protocol.

  • Contexts in which each concept applies.

  • Importance of both in professional life.

• Principles of Refined Behavior

  • Greeting and self-introduction.

  • Manners of speaking and listening.

  • Body language and gesture control.

• Professional Protocol

  • Employee roles in formal meetings.

  • Managing professional correspondence.

  • Prioritizing agendas in official encounters.

• Daily Professional Relations

  • Interacting with colleagues and superiors.

  • Avoiding negative workplace behaviors.

  • Respecting personal space.

• Written and Verbal Communication

  • Writing formal emails.

  • Speaking in internal meetings.

  • Answering professional phone calls.

• Appearance and General Conduct

  • Choosing appropriate business attire.

  • Punctuality and time management.

  • Respecting the workplace environment.

• Seating and Reception Arrangements

  • Seating order according to rank.

  • Receiving official guests.

  • Presenting official gifts.

• Managing Formal Meetings

  • Role of the meeting chairperson.

  • Etiquette of interventions and discussions.

  • Recording key points and decisions.

• Participation in Conferences

  • Etiquette of attending conferences.

  • Delivering presentations and remarks.

  • Dealing with other delegations.

• Roles of the Diplomatic Corps

  • Duties of ambassadors and attachés.

  • Relations among diplomatic missions.

  • Importance of diplomatic representation.

• International Ceremonies and Protocol

  • Organizing receptions and formal events.

  • Flag raising and national anthems.

  • Preparing official guest lists.

• Official Visits

  • Planning bilateral visits.

  • Organizing reception and departure programs.

  • Observing cultural customs and traditions.

• Cultural Diversity

  • Understanding cultural differences.

  • Mutual respect in diverse environments.

  • Avoiding offensive behaviors.

• International Etiquette

  • Courtesy customs across countries.

  • Gift-giving according to cultural norms.

  • Dining and international hospitality etiquette.

• Overcoming Cultural Shock

  • Analyzing value differences.

  • Adapting to unfamiliar environments.

  • Avoiding misunderstandings and conflicts.

• Public Speaking and Formal Communication

  • Speaking before formal audiences.

  • Managing dialogues with public figures.

  • Using professional and diplomatic language.

• Diplomatic Negotiation

  • Principles of successful negotiation.

  • Maintaining courtesy amid disagreement.

  • Achieving mutually satisfactory solutions.

• Institutional Representation

  • Presenting oneself as an institutional representative.

  • Behavior at public and official events.

  • Preserving the organization’s reputation.

• Planning Official Events

  • Setting event objectives.

  • Developing clear timelines.

  • Assigning roles and responsibilities.

• Invitation and Coordination Management

  • Drafting formal invitations.

  • Coordinating with guests and stakeholders.

  • Managing attendance and departures.

• Post-Event Follow-Up

  • Media documentation and coverage.

  • Issuing formal appreciation notes.

  • Conducting final event evaluation.

• Technology and Protocol

  • Using official email communication.

  • Managing online and virtual meetings.

  • Maintaining professional conduct remotely.

• International Relations Crises

  • Handling inter-state disputes.

  • Importance of neutrality in sensitive situations.

  • Responding effectively to emergencies.

• Evolution of Diplomatic Norms

  • Political influences on protocol.

  • Shifts in global power structures.

  • Engaging with emerging powers.