What is the Marketing? - British Academy for Training


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What is the Marketing?


Marketing is one of the most important administrative sciences in all countries and economic fields. Marketing activities have witnessed many notable developments over the years, and the marketing function has become a means of ensuring that businesses achieve career success and sustainability in the business environment. To be used in the market; a range of advertising and promotion methods and methods should be used; thus contributing to the delivery of enterprise products and services to end-users.

The modern marketing activities focus on the processes associated with the planning that examines the concepts of promotion of services or goods. In order to provide all the needs of the population and achieve the objectives of the various establishments, marketing is keen to study all the components of the market in order to identify the needs of consumers, thus contributing to the provision of products that satisfy their needs , Where the marketing process begins and ends with consumers, it is important to set appropriate standards that provide judgment on the ability of the enterprise to succeed in identifying the wishes and needs of consumers.