Marketing is the pillar of the success of the company is to provide value to the consumer is to satisfy his requests at the lowest cost and know the actual marketing as a group of activities and management research used to know the customer goods, know the company’s share of the market based on the desire of customers and develop the company’s products commensurate with the customer’s taste to achieve profits during a specific period, and marketing is an advertisement that works to deliver the product to the customer as an idea.

Curriculum of the course:

This course introduces a successful commercial marketer to understand the general concepts of marketing, consider customers of accounting assets to maintain their satisfaction and apply marketing plans to individuals and groups in how to deliver quality, efficient, affordable and competitive products.

Objectives:

This course aims to enable participants to know:

The marketing steps of product identification, product price determination, and choose the appropriate policy to deliver the product to customers.

Competitive and modern marketing methods to increase sales.

Study the importance of marketing to any organization.

Understand the importance of public relations in marketing, such as brands, publicity and fame.

Targets group of the training course:

All marketing and sales managers in large companies and employees of marketing teams with trademarks, sales professionals and businessmen whether small or large and anyone who wants marketing for a new product using effective marketing skills.

Academic content of the course:

After completion of the course program, trainees will be able to master the following:

Develop a future [annual] marketing plan for the organization.

Gain customer trust, communication and understanding.

Implementing and delivering marketing offers that encourage customer attraction.

Gain and convince the customer and control it without the competition and create a longـterm relationship with the flow and not the goal of selling only.

Make a strong brand name and distinctive brand.

Understand the importance of research on the marketing plans of the company and know the share of the company from the market.

Understanding the factors influencing marketing such as need, desire and understanding supply and demand theory.

Attracting new customers continuously.

Understand and conclude the marketing plan of the competitors.

Speed of reaction to the responses of competitors through advertising.

Product penetration and entry into new markets.

Gain confidence and customer preference always.

Know the target group of the product so easy to deal with their needs.

Working in a cooperative and interrelated marketing team.

Offering marketing incentives without reducing the profit margins of the company.

Advertising the company’s products entire by using the advertising department of the company or by using an external advertising company that supports the product and promotes it through various means.

Using digital advertising on the internet and eـmail.