Strategic management and leadership are essential elements that determine the success of organizations in a changing and complex world. In the era of globalization and rapid technological advancement, it has become imperative for organizations to have a clear vision and effective strategies that enable them to adapt to new challenges and seize available opportunities. This process requires inspiring leadership, represented by the ability of leaders to direct teams, motivate individuals, and foster a culture of innovation.

Strategic management combines long-term planning and effective implementation of plans, which contributes to achieving organizational goals. By using strategic analysis tools, leaders can assess the current status of the organization and identify future directions. In this context, emotional intelligence and communication skills play a crucial role in shaping effective leadership that enhances individual engagement and encourages them to participate in achieving the shared vision.

Who Should Attend?

• Executives who make strategic decisions that affect the overall direction of the organization.
• Department managers responsible for managing multiple work teams.
• Strategic planning specialists.
• Entrepreneurs who run start-ups.
• Human resources specialists.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The basic principles of strategic management and its importance in achieving organizational goals.
• Enhance leadership skills by learning methods for motivating teams and managing performance.
• Use SWOT and PESTEL analysis tools to understand opportunities and challenges in the organization's environment.
• How to develop clear and executable strategies that are in line with the organization's vision and mission.
• The ability to make informed strategic decisions by analyzing data and information.
• How to effectively lead change in organizations and overcome resistance to change.
• Effective communication skills within teams and with stakeholders, which contributes to improving coordination and increasing effectiveness.
• How to measure the success of strategies by identifying key performance indicators (KPIs) and analyzing the results.

• Introduction to Strategic Management
  • Definition of Strategic Management and its importance.
  • The difference between strategic management and traditional management.
  • Basic elements of strategic management.
• Internal and external environment analysis
  • Environmental analysis tools (SWOT, PESTEL)
  • Understanding the economic, social and technological forces that affect the organization.
• Developing the vision and mission
  • How to formulate an inspiring vision and mission.
  • Linking the strategic vision to the organization's goals.
• Strategy development
  • Growth strategies: expansion, diversification, focus.
  • Evaluating strategic options and making decisions.
• Evaluating strategies
  • How to measure the effectiveness of strategies using performance indicators.
  • Analyzing results and evaluation conclusions.
• Characteristics of effective leaders
  • Key qualities that distinguish successful leaders.
  • The difference between leadership and management.
  • Analysis of the personalities of inspiring leaders.
• Leadership styles
  • Different leadership styles (transformational, servant, democratic).
  • How to choose the appropriate style according to the situation.
• Motivating teams and building trust
  • Strategies for motivating employees and increasing their commitment.
  • The importance of building trust in the team.
• Conflict management
  • Understanding the sources of conflict in teams.
  • Conflict management and conflict resolution strategies.
• Leadership in crises
  • The role of leadership in crisis management.
  • Effective leadership strategies during crises.
• Change management
  • The concept of change management and its importance in the strategic context.
  • Steps for implementing change management effectively.
  • The impact of artificial intelligence on organizational change and work culture.
• Effective communication
  • The importance of communication in strategic management and leadership.
  • Techniques to improve communication skills.
• Using technology in management
  • Technological tools and applications that support strategic management.
  • The impact of digital transformation on leadership.
  • Strategies for using data to improve decisions.
  • Data analysis tools powered by artificial intelligence.
• Performance measurement
  • How to measure the success of strategies.
  • Key performance indicators (KPIs) and their analysis.
  • Developing a plan to measure performance in organizations.