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A course in the focus of frontline managers on clients


Summary

The Course on Developing a Client-Focused Mindset for Frontline Managers is tailored for managers who lead client-facing teams and wish to enhance customer satisfaction and loyalty through effective team leadership. This course provides hands-on training in customer communication, empathy-building, problem resolution, and leadership skills that foster a client-centered culture.

Participants will gain insight into understanding client needs, aligning team goals with customer satisfaction, and developing long-term client relationships. Through practical exercises and case studies, frontline managers will learn to lead by example, empowering their teams to prioritize and exceed client expectations.

By the end of this course, managers will be equipped to build a cohesive, customer-focused team and drive better client outcomes through a proactive, empathetic approach.

Objectives and target group

Objectives

  • To develop a client-centered approach among frontline managers.
  • To enhance communication and conflict resolution skills for client interactions.
  • To empower managers to align team goals with customer satisfaction.
  • To train managers in building lasting client relationships.
  • To implement client-focused metrics for continuous improvement.

Target Group

  • Frontline managers in customer service, sales, and client relations
  • Team leaders responsible for client-facing employees
  • Customer experience managers and specialists
  • Managers seeking to improve team performance through client focus
  • New or aspiring managers in customer-facing roles

This course can be further customized based on the organization’s client needs or industry specifics. Let me know if you need additional details or adjustments!

Course Content

  • Introduction to Client-Focused Management

    • Overview of client-centric management and its impact on customer retention
    • Key qualities of a client-focused frontline manager
    • How client satisfaction directly influences team performance and brand perception
  • Understanding Client Needs and Expectations

    • Techniques for identifying client needs and setting realistic expectations
    • Practicing empathy and seeing interactions from the client’s perspective
    • Using feedback and data to stay in tune with changing client needs
  • Effective Client Communication Skills

    • Building rapport through active listening and clear communication
    • Adapting communication style to different types of clients and situations
    • Addressing client questions and concerns professionally and confidently
  • Aligning Team Objectives with Client Priorities

    • Setting and communicating team goals centered on client satisfaction
    • Encouraging a proactive approach to client support and follow-up
    • Creating a positive, customer-focused team culture
  • Problem Resolution and Managing Client Issues

    • Techniques for handling client complaints with patience and diplomacy
    • Steps to turn negative experiences into opportunities for positive impact
    • De-escalation strategies and ensuring client needs are addressed swiftly
  • Building Long-Term Client Relationships

    • Strategies for developing trust and loyalty with clients
    • Recognizing the long-term value of positive client experiences
    • Following up and staying engaged to maintain relationships
  • Measuring and Evaluating Client Satisfaction

    • Using KPIs (like NPS, CSAT) to gauge client satisfaction
    • Analyzing feedback and identifying areas for team improvement
    • Translating satisfaction metrics into actionable plans for continuous improvement
  • Empowering Teams to Focus on Clients

    • Training team members to make client-focused decisions independently
    • Encouraging initiative and ownership in client interactions
    • Providing resources and guidance to support a client-first mindset
  • Client-Focused Leadership in Action

    • Leading by example: demonstrating client-focused attitudes and behaviors
    • Coaching and mentoring team members on best practices in client care
    • Setting a standard for excellence in all client interactions
  • Case Studies and Interactive Scenarios

    • Analyzing real-world examples of successful client-focused management
    • Role-playing client interaction scenarios to practice learned skills
    • Group activities for sharing insights and refining client-focused techniques
  • Creating a Client-Centric Action Plan

    • Participants develop a tailored action plan to enhance client focus in their teams
    • Setting measurable goals for improving client satisfaction and loyalty
    • Identifying key resources and support for maintaining a client-centered approach

Course Date

2025-02-03

2025-05-05

2025-08-04

2025-11-03

Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£4800 / Member

Members NO. : 2 - 3
£3840 / Member

Members NO. : + 3
£2976 / Member

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