Market environment or business environment is a marketing term that refers to the factors and forces that affect a company's ability to manage and maintain successful customer relationships. Business environment is defined as the sum of the physical and social factors that individuals take into account when making decisions in an organization.
The three levels of environment are as follows:
 Internal environment - internal elements of the organization used to create, communicate and deliver market offerings.
 Small external environment - small forces outside the company that influence its ability to serve its customers.
 Large external environment - the larger societal forces affecting the survival of the organization.
The microenvironment includes the forces close to the firm that affect its ability to serve its customers—the internal environment, customers, marketing intermediaries, competitors, and the public. The macroenvironment includes the larger societal forces that influence the entire microenvironment - demographic, political, cultural, natural, technological and economic.
This course, provided by the British Academy for Training and Development, aims to provide learners with the knowledge, skills, and competencies necessary to interpret and develop marketing strategies in the current and future business environment. It also aims to provide students with a foundation on how to internationalize business.

Who should attend? 

• Workers in the Department of Public Relations and Marketing, whether junior or senior employees.
• People who are trying to improve the brand of their organizations in pursuit of more profit.
• Team members.
• Those wishing to develop their capabilities in this field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The impact of contemporary issues on the development and implementation of both marketing strategy and business internationalization.
• Practical knowledge on international business and marketing topics with the ability to transfer and translate theory into practice.
• Determine consumer needs and trends by understanding consumer behavior, including pricing strategies.
• How to respond to distinguished customers and adopt the ideal marketing concept.
• Concept of contemporary market environment, increased competition between companies, and reduced or no government interference in corporate decisions.
• Advanced methods of collecting information about suppliers.

• Fundamentals and types of management.
• Marketing, its definition, and its importance.
• Understanding of marketing management.
• Develop marketing strategies and plans.
• The changing marketing environment and information management.
• Forecasting and market research management.
• Design, develop, and manage market offerings.
• Implementation of marketing management.
• Marketing secrets to increase sales and revenue.
• Important marketing tools.
• Social media overview.
• Facts and figures about mobile marketing.
• Location based marketing.
• The five most famous methods of receiving orders.
• Strategic marketing.
• Principles of E-marketing.
• Preparing the marketing plan.
• Analyze the market and competitors.
• Research and selection of target markets.
• Measuring and forecasting market demand.
• Customers satisfaction.
• Effective selling skills.
• Sales Administration.
• Define market segmentation and select target markets.
• Design marketing strategies.
• Marketing strategies to differentiate and define marketing offer.
• Marketing costs.