The British Academy for Training and Development offers the Sales Professional Certificate course. This programme offers attendees sales skills and techniques manifesting the required improvement of stature in the professional career. 

This is a course on the fundamentals of sales whereby, through insights into customer psychology and thorough consumer behaviour analysis, professionals can understand customer buying patterns. Furthermore, attendees will master effective communication while learning to sell persuasively to improve their customer interaction.

The programme also covers the strategy for sales, including negotiation and objection handling for closing techniques. Attendees will also get an understanding of relationship management, which is an essential aspect for building lasting trust and loyalty among the customers.

It involves organising training on the measurement of sales performance, including the KPIs as well as the sales analytics which are useful in following the changes with realised improvements in the outputs. It also delves into digital selling mechanisms and contains discussions regarding current CRM tools to keep abreast with the changing trends of the market.

At the end of this course, attendees would strongly understand principles of sales management in order to throw themselves into winning competitive sales environments.

Objective:

The objective of Sales Professional Certificate are:

An introduction of Sales theory and practice. Understanding consumer behaviors and customer psychology and analysing them can do quite a lot for getting a perfect sale.Developing capacity for effective communicative skills and persuasive selling would provide for a final touch in this process. By relating argument and objection handling to master negotiation techniques, closing will be done very efficiently. Learn how to build a sales strategy that earns a business profitable revenues.Customer loyalty built in the long-term will result from relationship management practices.Apply sales performance measures using KPIs and analytics. Explore the possibilities of modern CRM tools and apply digital sales techniques. Learn about sales management principles so that you might lead a successful team. Identify the right professional selling behaviors and skills needed to maximise sales performanceDevelop the right personal habits to optimise selling effectivenessApply the different steps of the sales process and identify the need for each stepAnalyse and apply  the principles of successful negotiations and handling objectionsRecognise the basics of customer relationships management and influencing outcomesWho Should Attend?

This course is ideal for:

Sales executives and representatives looking to hone their skills. Marketing professionals who integrate sales skills into their armamentarium would find this program worthwhile.Business owners and entrepreneurs seeking revenue improvement strategies through sales.Customer service professionals who want to switch to a sales role. Those wanting to make a career in sales and business development. How Will Attendees Benefit? 

By completing the Sales Professional Certificate course at the British Academy for Training and Development, attendees will:

Improve Skills in Sales: Learn all about consumer behavior and how it relates to the fundamentals of a sale, all this will increase the individual's output.Boost Communication & Negotiating Ability: Become well-versed in the fine art of communication, and learn objection handling and negotiation skills to close even more valuable deals.Strengthening Strategic Thinking: How to Build A Sales Strategy, Conduct Market Analysis, And Product-or-Service Positioning. Increase Sales Performance: Learn measuring sales performance, tracking the important metrics related to it, and optimising works related to sales activities via KPIs and analytics. Leverage Digital Sales and CRM Tools: Keep up with the trend, learn and use modern digital sales techniques, and put CRM efficiency to good use in managing the relationship with customers. Increase Customer Retention: Building long-term ties with customers, increasing loyalty through effective follow-up and engagement strategies. Advance Career Opportunity: Endowed with sales management principles, recognised within the industry, it would help develop the candidate into a potential leader. 

It empowers professionals with the tools and confidence to perform competitively in sales, increasing success rates of business operations.

1. Introduction to Sales Fundamentals

• Understanding the role of a sales professional

• Sales ethics and professional conduct

2. Consumer Behaviour and Customer Psychology

• Identifying customer needs and expectations

• Decision-making processes in purchasing

3. Effective Communication and Persuasive Selling Techniques

• Building rapport with clients

• Active listening and questioning skills

4. Sales Strategy Development

• Market research and competitive analysis

• Crafting a value proposition

5. Negotiation Skills and Objection Handling

• Overcoming common sales objections

• Closing techniques for successful deals

6. Relationship Management in Sales

• Building trust and long-term customer engagement

• Handling post-sale follow-ups and customer retention

7. Sales Performance Measurement and Analytics

• Key sales metrics and performance tracking

• Setting and achieving sales targets

8. Digital Sales Techniques and CRM Tools

• Using social media and digital platforms for sales

• Leveraging CRM software for customer management

9. Sales Management Principles

• Leadership in sales teams

• Motivating and training sales professionals