The British Academy for Training and Development offers the ISM Endorsed Certified Marketing Professional Training Course. The goal of this programme is to provide an essential set of marketing skills and strategic competencies to the attendees. The course delivers an all-around understanding of marketing principles, including consumption behaviour, market segmentation, and branding strategies. Digital marketing trends like SEO, social media marketing, and content development will be studied by participants for enhancing their business visibility. The training further covers decision support with marketing research techniques and CRM to develop brand loyalty. 

Moreover, the course will provide insight into advertising and promotional strategies for developing effective campaigns. Attendees will also be mentored in sales and business development to strategically link marketing activities to the company goals. The training further provides an overview of marketing analytics and performance measurement, thereby qualifying professionals to assess and optimise the implementation of their marketing strategies.

In short, this course will lay a strong foundation in strategic marketing planning for the participants that would enable them to implement their innovative solutions to the successful continuity of business.

Objective:

The objectives of this course are:

Develop a strong foundation in marketing principles and their application.Know the outlook of the consumers against marketing strategies.Learning of segmentation strategies and even the enhanced branding strategies.You build knowledge in digital marketing, including SEO, social media marketing, and content marketing.Market research techniques for decisions based on data.Building customer relationship management skills and customer engagement skills.Advertising and promotional strategies to manage campaigns effectively.Sales and business development techniques to make sure the marketing dovetails with the corporation's goals.Learn about marketing analytics and performance measurement so as to make sure there is continuous improvement.Strategic thinking for the marketing plan and execution exercises.Conduct marketing audits and analysis to better examine the micro and macro environmentsCombine best practices, tools and models to implement an effective marketing and sales management systemWho Should Attend?

This course is best for:

Marketing professionals seeking to sharpen their skills.Business owners and entrepreneurs who wish to enhance their marketing.Sales and business development executives whose objectives are to harmonise the marketing insights with goals.Brand managers and digital marketers interested in skill refinement.Aspiring students and fresh graduates looking to make their careers in marketing. How will attendees benefit?

Here are a few benefits:

All Marketing Knowledge at Once: Understand the fundamental and advanced theories of marketing from consumer behaviour to brand management. Enhanced Skills in Digital Marketing: Such as SEO, social media marketing, and talented content creation, that will optimise a client's online presence.Data Driven Decision Making: That makes use of marketing analytics and performance measurement to maximise ROI while fine-tuning strategies.Stronger Customer Engagement: Expanding proficiency in customer relationship management (CRM) and techniques to foster loyalty.Effective Advertising & Promotions: Very hands-on with campaign development and promotional strategies to make stronger visibility. Sales & Business Development Growth: That shows how marketing will dovetail its strategies with sales objectives for better business performance. Strategic Planning & Innovation: Develops skills for the composition of long range plans for marketing that will sustain growth. Industry Recognition & Career Advancement: Build the professional credibility of an ISM endorsed certificate that transforms new career opportunities. 

Attendees will acquire the required skills and knowledge to thrive in the fast changing marketing environment today.

Introduction

• Course Overview: Introduction to the course framework, key topics, and learning outcomes.

• Marketing Fundamentals: Basics of marketing principles and their relevance in today’s business landscape.

Core Marketing Concepts

• Consumer Behaviour: Understanding how consumers make decisions and the factors influencing these decisions.

• Market Segmentation: Techniques for dividing the market to identify and target specific customer groups.

• Branding Strategies: Methods for building and managing a strong brand identity.

Digital Marketing

• SEO & Content Creation: Strategies to improve search engine rankings and develop engaging content.

• Social Media Marketing: Best practices for leveraging social media platforms to build brand awareness and engagement.

• Digital Trends: Emerging trends and technologies that are reshaping the digital marketing landscape.

Marketing Research and Analytics

• Research Techniques: Tools and methodologies for gathering market data and insights.

• Performance Measurement: Approaches to analyze marketing campaign effectiveness and ROI.

• Data-Driven Decision Making: Using analytics to inform and refine marketing strategies.

Customer Relationship Management (CRM)

• CRM Strategies: Techniques for managing and enhancing customer relationships.

• Loyalty Programs: Designing and implementing customer retention programs.

Advertising and Promotional Strategies

• Campaign Development: Crafting and executing successful advertising campaigns.

• Promotional Tools: Utilizing various media and channels for maximum reach and impact.

Sales and Business Development

• Sales Techniques: Integrating marketing efforts with sales strategies to drive revenue.

• Business Growth: Strategies for expanding market share and fostering business development.

Strategic Marketing Planning

• Long-Term Strategy: Formulating comprehensive marketing plans aligned with business objectives.
  Innovation in Marketing: Encouraging creative thinking and innovative approaches to market challenges.