The British Academy for Training and Development offers a comprehensive Product Marketing Manager Certification (PMMC)™ Training Course designed to equip understanding of essential skills and appropriate knowledge necessary for excelling in product marketing management. The course will first enlighten attendees on product marketing, and thereafter will cover relevant topics. For example, attendees will be exposed to strategies on how to place a product into the market as a whole. The session also imparts knowledge about market analysis, which entails the ability to know how to conduct a study and decode data for determining market trends. Another significant issue covered in the curriculum is the product life cycle, where learners acquire the principles of managing the product.

The focus on branding and positioning is meant to equip course attendees with a clearer view of how they can develop competitive differentiation strategies concerning products. The course also deals with product launches, the effective campaign creation of the new product. Pricing strategy and related materials elaborated on base up on the market environment and competitive strategy on how to derive the best optimal price.

Attendees also learn about customer segmentation and the appropriate tactics to use while customizing a marketing effort to different populations. Digital-marketing methods also feature in the course to learn how attendees can take advantage of online marketing to display products. Sales enablement is another key agenda, as the attendees will learn to align marketing efforts with the sales team for product promotion.

By the end of the course, attendees will be well-versed in market positioning, sales strategies, and performance metrics to make them effective product managers of any industry.

Objective:

The objectives of this course are:

1. Master key strategies for product marketing management over all stages of the product life cycle.

2. Learn how to carry out a market analysis and leverage insights in the formulation of marketing strategies

3. Develop appropriate product launch plans and determine pricing strategies that will ensure market success.

4. Demonstrate knowledge of branding and positioning to enable products stand out in competitive markets.

5. Implement customer segmentation strategies for targeted marketing campaigns.

6. Digital marketing tools to enhance product visibility and customer engagement.

7. Align marketing with sales enablement for a better effectivity in collaboration.

8. How to measure and evaluate marketing performance using key metrics.

Who Should Attend?

This course is ideal for:

1. Aspiring Product Marketing Managers wishing to obtain the best necessary skills and qualifications. 

2. Market professionals desiring specialisation in product marketing management.

3. Product and Brand Managers wanting to sharpen their existing skills with high-level marketing strategies.

4. Sales Managers and people from other fields who wish to gain marketing flair.

5. Entering into Product Marketing for Entrepreneurs and Startups for capitalising their business. 

How will attendees benefit?

Attendees of the Product Marketing Manager Certification (PMMC)™ Training Course will benefit by:

1. Understanding product marketing knowledge for better product management.

2. Acquiring strategic thinking skills for market analysis, branding, and positioning.

3. Understanding product launch strategies for better campaigns.

4. Mastering pricing strategies for maximum profits.

5. Developing customer segmentation skills for specific targeting.

6. Get versed in digital marketing for increased visibility.

7. Bringing marketing and sales closer to each other with sales enablement techniques.

8. Learning measurement of success through performance metrics for continuous improvement.

9. Achieving a worldwide certification which will gilt-edge your career opportunities.

10. Network with professionals so as to expand industry connections.

11. Attendees will learn to make fact-based and data-driven decisions towards more strategic marketing. 

12. This course is a state-of-the-art learning resource and therefore, gives an advantage to its attendees in the perpetually dynamic field of product marketing.

Introduction to Product Marketing Management

• Overview of the role and responsibilities of a product marketing manager

• Importance of marketing in product development

• Key skills and competencies for success in product marketing

Market Analysis & Research

• Techniques for conducting market research

• Analyzing customer behavior and preferences

• Assessing competition and market trends

• Tools and methodologies for data collection and analysis

Product Life Cycle Management

• Understanding the stages of the product life cycle

• Strategies for managing products from inception to decline

• Adapting marketing strategies at different life cycle stages

Branding and Positioning

• Building a strong brand identity

• Developing positioning strategies to differentiate products

• Crafting compelling value propositions for target audiences

Product Launch Strategies

• Designing and executing product launch plans

• Coordinating with cross-functional teams for successful launches

• Communicating product value to customers through targeted campaigns

Pricing Strategies

• Setting the right price based on market demand and competition

• Developing pricing models that maximize value

• Understanding price elasticity and customer perception

Customer Segmentation

• Identifying and creating customer segments

• Tailoring marketing efforts to meet the needs of specific segments

• Enhancing customer engagement through personalized strategies

Digital Marketing for Product Marketing

• Leveraging digital channels for product promotion (SEO, social media, email)

• Implementing content marketing strategies for product visibility

• Building and nurturing an online customer community

Sales Enablement

• Aligning marketing and sales efforts to boost conversions

• Equipping the sales team with effective tools and resources

• Optimizing sales collateral and product messaging

Measuring Marketing Performance

• Defining and tracking key performance indicators (KPIs)

• Analyzing campaign performance and optimizing for success

• Using data to make informed decisions and drive continuous improvement