The British Academy for Training and Development offers this course in “Leadership and Managing Stakeholders”, which aims to provide participants with the skills and knowledge necessary to become effective leaders in managing stakeholders. Leadership is about setting a vision and guiding teams, while stakeholder management is about building and maintaining relationships with those who have an interest in or are affected by the organization's activities. This course will explore leadership strategies and techniques for engaging stakeholders, ensuring their support, and aligning their interests with the organization's goals.

Who should attend?

·       Senior leaders and executives.

·       Project managers and team leaders.

·       Managers responsible for communication and stakeholder engagement.

·       Individuals involved in strategic decision-making and organizational development.

·       Professionals who wish to improve their leadership and stakeholder management skills.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

·       Understand the principles of leadership and stakeholder management.

·       Develop and implement stakeholder management plans effectively.

·       Analyze stakeholder needs and concerns to shape decisions and strategies.

·       Engage and influence stakeholders to align their expectations with organizational goals.

·       Foster positive relationships with key stakeholders and resolve conflicts when necessary.

·       Use communication techniques to build trust and maintain strong partnerships with stakeholders.

·       Introduction to Leadership and Stakeholder Management:

o   Defining leadership and stakeholder management: Key concepts and distinctions.

o   The importance of leadership in engaging and managing stakeholders.

o   The role of leaders in creating value for stakeholders.

o   Understanding the different types of stakeholders (internal and external) and their influence.

·       Stakeholder Identification and Analysis:

o   Techniques for identifying stakeholders: Mapping stakeholders by influence and interest.

o   Analyzing stakeholder needs, expectations, and potential impact on projects or initiatives.

o   Tools for stakeholder analysis (e.g., Power/Interest Grid, Salience Model).

o   Understanding the stakeholder lifecycle: From identification to engagement.

·       Leadership Styles and Their Impact on Stakeholder Relationships:

o   Overview of key leadership styles: Transformational, transactional, and situational leadership.

o   How different leadership styles affect stakeholder relationships.

o   Using adaptive leadership techniques to respond to various stakeholder needs.

o   Building leadership credibility and trust with stakeholders.

·       Engaging Stakeholders: Strategies and Techniques:

o   Developing a stakeholder engagement strategy: Key steps and considerations.

o   Communication techniques for engaging stakeholders (active listening, empathy, and transparency).

o   How to tailor communication for different stakeholders (e.g., executives, employees, customers, regulators).

o   Negotiation skills for stakeholder engagement and conflict resolution.

o   Building trust and managing expectations throughout the engagement process.

·       Building Long-term Stakeholder Relationships:

o   Strategies for building and maintaining long-term relationships with key stakeholders.

o   The importance of continuous engagement and follow-up in stakeholder management.

o   How to involve stakeholders in decision-making and maintain their commitment.

o   Stakeholder loyalty and advocacy: Turning satisfied stakeholders into long-term partners.

·       Measuring and Evaluating Stakeholder Engagement:

o   Tools for evaluating the success of stakeholder engagement efforts (surveys, feedback, KPIs).

o   How to assess stakeholder satisfaction and adjust strategies accordingly.

o   Setting measurable goals for stakeholder relationships and engagement.

o   Continuous improvement in stakeholder management based on feedback and results.

o   Using stakeholder engagement data to inform leadership decisions.