Impressions often form within the first seven seconds of an encounter, and it is difficult, if not impossible, to change those impressions. And as known, failure to properly understand the rules of protocol and diplomatic etiquette will definitely have negative consequences for relations between countries. Therefore, this course is designed to enable participants to acquire and master this accurate understanding and to apply international protocols, etiquette, events and ceremonies efficiently and effectively.

This course will help you make a first impression. It deals with how to treat others in the work environment, taking into account differences in culture and region. And because business discussions are often over lunch or dinner, table skills and etiquette also influence the other person's opinion of you as a potential business partner. This course will give you tips on how to apply sound ethical standards and business etiquette in many different environments. Many diplomatic "accidents" occur because individuals do not understand different standards and protocols. In this course we will introduce the international rules regarding protocol to be implemented during official events and visits.

This course will cover the topics of diplomacy and intercultural communication, events and ceremonies of official receptions, order of precedence, titles and forms of address, international flag ceremonies, ceremonies planning and management of official ceremonies, etiquette, and the art of gift giving.

The British Academy for Training and Development offers this advanced and comprehensive course for those who want to acquire advanced and full knowledge in the fields of public relations, international relations, diplomacy, protocol & etiquette, events and ceremonies organization and will use this knowledge in their career life.

This course is also suitable for those who are already working in the previous fields and wanting to improve their skills and knowledge. 

Who should attend? 

• Protocol directors in the departments and offices of events and ceremonies.
• Workers in the diplomatic field and official institutions.
• VIP Escorts.
• Managers and secretaries of VIP offices.
• Officials of companies that organize conferences and exhibitions.
• Directors of public relations, ceremonies and protocol departments in companies in the public and private sectors.
• Event organizers.
• Trainers who give specialized courses in public relations, international relations, diplomacy, protocol, ceremonies and event organization.
• Lecturers in the departments of public relations, diplomacy and international relations.
• Those wishing to get a job in the fields of diplomacy, international relations, public relations, etiquette and protocol.

How attendees will benefit? 

After completion of the course, delegates will be able to: 

• Act correctly in both social and business situations.
• Interact and communicate effectively with different types of guests.
• Demonstrate personal and professional behaviour.
• Planning VIP visits and official events while fulfilling the role of the ideal host.
• Apply proper communication etiquette.
• Implement different forms of protocol and etiquette from different cultures, countries and regions.
• Etiquette and the arts of public relations and ceremonies.
• Practicing the rules of protocol, ceremonies and etiquette locally and internationally.
• Take advantage of the information capabilities of international relations business services.
• Know the concept of diplomacy and the qualities and degrees of diplomats.
• Introducing participants to the origins of the art of etiquette and international protocol.
• Developing the participants' capabilities in official and diplomatic dealings.
• Providing participants with the necessary skills to master the arts of etiquette and protocol.
• Give specialized courses in diplomacy, international relations, etiquette, and protocol and event organization.
• Teach undergraduate majors related to protocol, international relations and diplomacy.

• The importance of etiquette and protocol at work.
• Levels of communication and acquaintance.
• Elements and aspects of the communication process.
• Barriers to effective communication and how to overcome them.
• Key communication skills.
• Listening etiquette.
• Personal and professional behaviour.
• Etiquette for formal occasions.
• Dealing with difficult personalities.
• International business etiquette.
• Planning for VIP hosting.
• Preparing for official visits.
• Protocol in events and conferences.
• The main qualities of the ideal host.
• Seating Strategies.
• Risk and contingency planning.
• Mistakes to be avoided.
• Phone etiquette.
• Meeting etiquette.
• Etiquette for writing an email.
• Nicknames and guiding phrase forms.
• Gift exchange.
• Administrative protocol.
• Flags, anthems and slogans.
• Awkward situations and how to get out of them smoothly.
• Personal styles and how to deal with each style.
• The art of effective and successful negotiation.
• Problems facing the management of public relations.
• Characteristics and qualities of public relations employees.
• The art of dealing with people.
• Methods of receiving and bidding farewell to VIPs.
• The art of escorting and conversing with guests.
• Arrangements for appointments and public interviews.
• The art of meeting management.
• Organizing conferences and seminars from announcement to registration to implementation to conclusion.
• The difference between protocol and etiquette
• Ceremonies, etiquette and diplomatic protocol.
• Sources of codification of etiquette and international protocol.
• Vienna Conventions and the consolidation of international and diplomatic protocol.
• Etiquette and international protocol skills.
• The art of courtesy and upscale dealings.
• Presentation skills, handshakes, acquaintance and presentation of personal cards.
• Speaking and recitation skills.
• Speaking and listening etiquette and good listening skills.
• The art of using body language.
• Outfit and grooming etiquette.
• VIP etiquette.
• Precedence rules.
• Protocol for official visits.
• Etiquette for social visits.
• Gift (receiving, presenting and choosing a gift).
• Official invitations.
• Etiquette respecting deadlines.
• Flag protocol.
• Elevator and escalator etiquette.
• Etiquette for attending banquets and formal parties.
• Table etiquette.
• Presentation skills.
• The ability to communicate ideas.
• Positive interaction skills.
• Effective teaching skills.