The "Business Management Course (2)" is designed for professionals seeking to deepen their understanding of advanced business management concepts and practices. This course builds on foundational knowledge, offering insights into strategic management, leadership, operations, and more.

Participants will begin with an overview of advanced principles of business management, exploring the evolving role of managers in today’s dynamic business environment. Strategic management will focus on formulating and implementing effective business strategies, including environmental scanning and SWOT analysis.

Leadership and organizational behavior are crucial for success in management. Participants will examine advanced leadership theories, team dynamics, and strategies for motivating and engaging employees to drive performance.

Operations management will cover principles of effective operations, process improvement techniques, and supply chain strategies that enhance organizational efficiency. Financial management for managers will provide insights into key financial concepts, budgeting, forecasting, and performance measurement.

Project management fundamentals will equip participants with the skills to plan, execute, and close projects successfully, along with risk management strategies to mitigate challenges.

Marketing management will explore advanced strategies, brand development, and the latest digital marketing trends. In human resource management, participants will learn about strategic HR planning, performance management, and the legal aspects of managing employees.

Change management will focus on understanding the change process and implementing effective strategies to facilitate organizational change while overcoming resistance.

The course culminates in a capstone project where participants will develop a comprehensive business management plan, applying the knowledge and skills acquired throughout the course.

By the end of the course, participants will be equipped with advanced management strategies and tools to drive success in their organizations.

Course Objectives:

By the end of this course, participants will be able to:

1. Understand and apply advanced principles of business management.
2. Formulate and evaluate strategic business plans.
3. Demonstrate effective leadership skills in organizational settings.
4. Manage operations and improve processes for efficiency.
5. Make informed financial decisions based on analysis and forecasting.
6. Utilize project management techniques to execute initiatives successfully.
7. Implement advanced marketing strategies to enhance brand performance.
8. Apply strategic HR practices for talent management and development.
9. Manage organizational change effectively.
10. Develop a comprehensive business management plan through a capstone project.

Target Group:

This course is ideal for:

• Business managers seeking advanced skills and knowledge
• Team leaders and supervisors looking to enhance their management capabilities
• Entrepreneurs aiming to improve their business management practices
• Professionals transitioning into managerial roles
• Individuals pursuing advanced studies in business administration

Feel free to modify any sections to better fit your needs!

1. Advanced Principles of Business Management

   • Overview of advanced management concepts
   • Key trends in business management
   • Role of managers in modern organizations

2. Strategic Management and Planning

   • Formulating long-term business strategies
   • Environmental scanning and SWOT analysis
   • Strategy implementation and evaluation

3. Leadership and Organizational Behavior

   • Advanced leadership theories and styles
   • Team dynamics and group behavior
   • Motivating and engaging employees

4. Operations Management

   • Principles of effective operations management
   • Process analysis and improvement techniques
   • Supply chain management strategies

5. Financial Management for Managers

   • Key financial concepts for business leaders
   • Budgeting, forecasting, and financial decision-making
   • Performance measurement and financial analysis

6. Project Management

   • Fundamentals of project management methodologies
   • Planning, executing, and closing projects
   • Risk management in projects

7. Marketing Management

   • Advanced marketing strategies and consumer insights
   • Brand development and positioning
   • Digital marketing trends and techniques

8. Human Resource Management

   • Strategic human resource planning
   • Performance management and employee development
   • Legal and ethical considerations in HR

9. Change Management

   • Understanding the change process in organizations
   • Strategies for effective change implementation
   • Overcoming resistance to change

10. Capstone Project

    • Development of a comprehensive business management plan
    • Application of course concepts to a real-world scenario
    • Presentation and feedback from peers and instructors