The media plays an important role in various crises and the diversity of fields and levels. The media can respond to crises objectively. All aspects of the crisis must be considered in order to search for solutions that lead to the results of the crisis and overcome the crisis as quickly as possible. On the other hand, the media can During some practices, tensions between all parties to the crisis increase, and thus, the continuation of the crisis and the exacerbation of the problems resulting from it, which means here that there is a difference between the media that deals with the crisis and the media that promotes the continuous development of the crisis and resolves the crisis. The process of media monitoring includes collecting data and analyzing the content. Related media such as print, broadcast, and Internet news, and display of results In addition to being a regulatory tool, media monitoring also provides greater benefits to the electoral process, including the ability to evaluate the integrity of elections based on the freedom of expression of the media, voters, and candidates. Despite the importance of media monitoring, media monitoring has not become a routine practice.

Who Should Attend?

• Workers in information, monitoring and communication departments in ministries and institutions.
• Workers in the field of research, studies and media institutions.
• Those working in the field of social campaigns and shaping public opinion.
• Those concerned with reports analyzing media content and shaping public opinion.
• Anyone who finds himself in need of this course and wants to develop his skills and experience.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Identify the concept of monitoring, its importance, and the mechanism for supporting decision-makers through it.
• Apply monitoring steps, analyze content, and extract indicators and results.
• Knowing the psychological characteristics and intellectual connotations in media messages.
• Reviewing the latest theories and sciences in monitoring and analysis methods.
• Understanding the most important successful models in monitoring and analyzing media content.
• Practical applications for electronic, press and television media monitoring.

• Introduction to the media
• Media outlets and methods
• The concept of media monitoring through social sites and its importance
• Using modern media monitoring
• Types of television and electronic monitoring
• A mechanism to support decision-makers through media monitoring from social sites
• Monitoring mechanisms, methods, uses, and media content analysis
• Steps for media monitoring
• Steps for content analysis
• Extracting indicators and results
• Designing content analysis forms in new media and social media networks
• Emotional appeals
• Logical appeals
• Intimidation appeals
• Factors affecting emotional tension
• Characteristics and recipes of content analysis
• Psychological characteristics in media messages
• Intellectual connotations in media messages
• The latest theories and sciences in monitoring and analysis methods
• The most important effective models for monitoring and analyzing media content
• Electronic monitoring
• Press monitoring
• Television monitoring