At the British Academy For Training And Development, a media campaign is defined as the planned use of various communication tools and innovative methods to influence the public or specific groups to accept a particular idea. This is achieved through one or more strategies over a continuous and defined period of time.
Mastering the skill of designing media campaigns is crucial in the media field, and the British Academy For Training And Development ensures this through comprehensive training. Media campaigns are commonly used in areas such as political campaigns, advertising, fundraising, health awareness, and safety initiatives. These campaigns aim to change the behaviors and attitudes of the target audience or shift how certain matters are perceived, focusing on the power of the media message and assessing the success of the executed campaigns.
How participants will benefit from attending the "Developing the Trainee's Ability to Efficiently Prepare a Media Campaign" course:
By the end of the course, participants will have learned to:
The course is designed for:
Note / Price varies according to the selected city
Digital Marketing (DMI)
2025-04-28
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2026-01-26