Course Overview

This Program, presented by the British Academy for Training and Development, covers a full range of conventions, rules, regulations, standards, and requirements which should be fully satisfied and met by the Communication Staff, to interact professionally with VIP persons and businessmen. Trainees will learn during this program written and non-written rules and regulations, on the adopted Official Protocol and Code of Conduct, as well as international cultural standards and differences.

Failure to properly understand the rules of protocol and diplomatic etiquette will definitely have negative consequences for relations between countries. Therefore, this program is designed to enable participants to acquire and master this accurate understanding and to apply international protocols, etiquette, protocols, and ceremonies with VIPs efficiently and effectively.

The starting point of dealing with Very Important Persons is that the Protocol and PR Officers puts the concerned personality in his or her natural position, as a human being in the first and foremost place, without sanctification or over simplification or disregard. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussions. This course offered by the British Academy for Training and Development helps trainees develop an important assessment of the role of PR in the community and the development of analytical and professional skills. Public relations have authority over corporate social responsibility through Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas.

The application of Etiquette and Protocol rules and principles of is a sure sign of respect and appreciation for human beings, whom were preferred by God over all other creatures. This course would be provided from various perspectives of different cultures, customs and policies, this course offered by the Academy in accordance with the adopted modern international protocols for international relations.

Who should attend? 

• Managers and workers in the departments and departments of public relations, protocols and protocols in the bodies and companies in the public and private sectors.
• Administrative staff in PR Sector.
• VIP Escorts.
• Managers and secretaries of VIP offices.
• Officials of companies that organize conferences and exhibitions.
• All those interested and wishing to develop their personal skills in this field.
• Everyone interested in owning and developing his behavior based on the rules of etiquette and international protocol.
• Businessmen, shareholders, and business owners.
• Diplomatic personnel.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Unified and comprehensive concepts of Etiquette and International Protocol.
• Concepts that determine priorities between individuals.
• International Principles of Etiquette and Communication.
• The Art of Protocol and Etiquette of body languages in official forums.
• Understanding the universal principles of protocol, etiquette, professional code of conduct.
• Directing and managing personal dynamics at important meetings.
• Creating a good impression and avoid misconducts or embarrassing practices in important situations.
• Viewing the etiquette of appropriate international business in many contexts.
• Preparing and hosting VIP visits and official events.
• Respectfully interact with people from different cultures, countries, and regions
• The protocol and etiquette of official and important events
• Etiquette and protocol of communication aspects.

Course Content

Introduction:

• Principles of Protocol and Etiquette.
• Appropriate professional and personal conduct.
• International and local differences of cultures and people perceptions.
• Cultures and customs etiquette
• Definition and concepts of Etiquette and Protocol in International Relations.
• Types and Forms of International and VIPs Protocol.
• The Vienna Conventions and the consolidation of the international and diplomatic protocol.
• Etiquette sand international protocol skills and their impact and impression.
• The compatibility of work ethic and concepts of protocol
• Sources of codifying etiquette and international protocol.
• Etiquette and protocol in heritage.

Communication:

• The art of using body language.
• Emails and correspondences protocol
• Official invitations
• How to overcome communication berries and create effective dialogue
• Issues and skills of discussion with VIPs
• The art of upscale behaviour with VIPs
• Skills of presentation, handshake, acquaintance, and presentation of personal cards.
• Protocol or self-introducing and first impression.
• Dialogue management protocol and etiquette
• Before meeting (information gathering and preparation)
• Punctuality etiquette
• Etiquette and protocol of receiving, presenting, and choosing the gift
• The art of courtesy and upscale dealing with VIPs.
• Charisma and important personality keys
• Types of personalities and the protocol and etiquette of dealing with each one.
• How to deal with difficult VIPs (models, situations, and solutions).
• Apologizing and compensation etiquette
• Laughing and smiling etiquette
• Emotional intelligence
• How to deal with embarrassing situations with VIPs
• Etiquette of using the phone
• Create positive image of the company
• Personality profiling, behavoiural tendencies and the etiquette of dealing with them

Events:

• Ceremonies etiquette and diplomatic protocol.
• Protocol for official visits.
• Preparing for VIPs visits.
• Outfit and grooming etiquette.
• Flag protocol.
• Food meeting and serving protocol and etiquette
• Tables etiquette
• Etiquette of attending banquets and official parties
• Elevator and escalator etiquette
• Car etiquette rules
• Seat arrangement strategies and etiquette
• Risks and contingency planning
• The main qualities of the ideal hosting