The British Academy for Training and Development offers a training course on Google analytics for websites, their visitors and sources. It is presented to whoever desires to improve his skills in website marketing and advertising, and consequently, increasing companies' returns and sales.

One of the most important jobs in e-marketing is analyzing websites. Google provides its Google Analytics service for free. It is not a program that you can install, but it is a code that Google provides to website owners. Website owners keep it in an index file or any fixed file in all pages of the website. It is used in analyzing websites and recognizing how visitors use them. Google Analytics can be used as a tool in order to know about customers' responses towards products and services. In addition, Google Analytics makes it possible for owners to find out the sources of visits, which is one of the most important tools used by those who work in the field of developing search engines.  Such tool enables you to know all the details related to your website; for example, how long visitors stayed on the website, or their location, and the number of pages each user browse. Google makes regular updates for that service, and enabling owner to analyze the visits to their sites better. Finally, such service, provided by Google, helps in managing marketing campaigns successfully.

Information Security (IS) is the system used to secure the data transmitted via networks. In the technological development age and the prevailing different means of information storage and exchange; i.e. information transmission on networks and from website to another, it has become important to consider and observe information and data security. Information security is the science applied to provide great and adequate protection of information against any risks which may threaten or damage it through the tools and means required to protect information against internal or external risks. All standards and procedures taken to prevent having access to information by persons who are not allowed to access them through communications are used to ensure the authenticity and correctness of these communications. All techniques used in the world cannot be executed without Information Security (IS).

Target Category:

• Directors and owners of Commercial and economic organizations.
• Commercial organizations owners.
• Employees in advertising departments.
• Computer departments' directors in organizations and companies.
• Information centers developers in companies.
• Information technology developers in companies
• Information systems. departments' directors in companies.
• All employees in the field of software systems.
• Students of computer science and information technology faculties and institutes.

How will participants benefit from this course:

After attending the course, participants will gain perception of:

• Google and its importance in advertising for products.
• Gaining enough experience in using Google special service of analyzing websites.
• Providing surveys for the number of websites visitors.

• Promotion and its importance in increasing the companies proceeds.
• How to analyze websites.
• Importance of designing websites in attracting visitors.
• Using HTML5 and CSS3 in web design.
• Importance of designing websites appropriately in order to increase the number of its users.
• SPSS statistical work.
• Link the statistical information provided by SPSS with databases.
• Scheduling information in an organized manner that makes it easy to refer to using SPSS statistical program.
• SPSS relationship with institutional work and within IT centers.
• Information Systems definition and importance.
• Method of Information Systems engineering and assessment.
• Management Strategies of confidential information security.
• Keeping confidentiality and security of information.
• Information Security Management (ISM); their definition & importance.
• Method of access protection systems management.
• Smart Cards and their importance regarding Information Security (IS).
• The scientific and methodological definition of information systems.
• Mastering the most famous ways and methods in managing information systems.
• Deep study of the most advanced features of information systems to connect to successful companies.
• The role of SPSS program within the information systems centers and structuring these data in an organized and practical manner.
• Recognizing Google special tool for analyzing websites, visitors and sources.