The British Academy for Training and Development offers a training course in the Basics of Hotel Marketing and Sales, as part of the comprehensive tourism development of tourist attractions, for anyone who wants to develop their scientific expertise acquired on a daily basis in their field of work within tourism management and hotel marketing.

Human resources in the fields of tourism work are important elements for integrated tourism productivity. The human force present in tourism facilities in hotels, resorts, restaurants, travel agencies, airlines, sea and land companies, as well as taxi drivers, must all have full knowledge of the basics of hotel marketing and tourism sales development, so that they are specialized, qualified and trained cadres in management, accounting and hospitality, while working seriously to improve administrative and tourism activity inside and outside the country, with the aim of comprehensive development of the tourism movement and achieving complete compatibility between the requirements of tourists and the products provided to them, as in the case of providing the requirements and needs of guests in hotels in a harmonious manner of high-end products and services.

Who Should Attend?

• All administrators and workers in the tourism facility.
• Investors and capital owners for tourism projects.
• Marketing and sales managers in hospitality centers.
• Entrepreneurs.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• How to achieve a balance between the goals of both the tourism establishment and the customer.
• Achieving a balance between basic administrative functions, to improve and develop hotel sales.
• Improving the brand of the tourism establishment.
• Methods of supporting agents and hotel sales representatives.
• Knowledge of promotional tools for tourism establishments
• The ability to analyze the market environment

• Introduction to Hotel Marketing
  • The concept of hotel marketing and its importance.
  • Elements of the marketing mix: product, price, place, promotion.
  • Current trends in the hospitality industry.
•  Market and target audience analysis
  • Market research: tools and techniques for collecting data (questionnaires, interviews, etc.).
  • Identifying the target audience, creating customer personas, and analyzing their behavior.
  •  Competitor analysis by studying strengths, weaknesses, and opportunities.
• Hotel marketing strategies
  • Marketing mix: How to customize the product, price, place, and promotion.
  • Promotion strategies: Using public relations, digital marketing, and advertising.
  • The impact of global and local trends on marketing strategies.
  • How to provide a unique guest experience.
•  Sales development techniques
  • Sales increase strategies: promotions, special offers, packages.
  • The impact of customer service on sales and marketing.
  • Skills and arts of persuasion and negotiation through communication and building relationships with customers.
  • Analyzing and measuring the success of sales strategies.
•  Digital Marketing for Hotels
  • Search Engine Optimization (SEO) and Online Marketing (SEM)
  • Effective strategies for customer engagement and brand building through social media
  • Email marketing and designing effective campaigns to increase footfall.
•  Technology and innovation in hotel marketing
  • Using customer relationship management (CRM) tools to improve customer experience.
  • Using data to improve marketing decisions.
  • Innovations and future trends in hotel marketing.