The British Academy for Training and Development offers a Mini Professional Master's Program in Business Administration, designed to provide participants with essential knowledge and skills in the field of business management. This program is designed to be intensive and application-oriented, providing participants with the opportunity to develop their abilities in strategic decision-making, team leadership, and effective resource management. The Mini Professional Master's differs from traditional programs in terms of time commitment and academic depth, making it an ideal choice for those seeking to enhance their professional skills in a relatively short period. The program targets professionals who wish to quickly and effectively strengthen their leadership and management abilities, with practical applications that contribute to improved job performance and increased career opportunities.

Target Audience

• New managers and leaders.
• Employees seeking career development.
• Professionals in various fields (e.g., marketing, human resources, finance).
• Entrepreneurs and investors.
• Students and recent graduates in business-related fields.
• Professionals seeking career transformation.
• Specialists in consulting and training.

Program Objectives
At the end of the training program, participants will be able to:

• Understand the basic principles of business management and its practical applications.
• Develop skills in strategic planning and decision-making.
• Enhance the ability to manage human and financial resources.
• Develop effective leadership skills and team motivation techniques.
• Analyze the internal and external environment of an organization.
• Use tools and methods to evaluate organizational performance.
• Address challenges and find innovative solutions in changing business environments.

• Introduction to Business Management:

  • Definition of business management and its importance.
  • Core management functions: planning, organizing, leading, controlling.
  • Types of organizations (private companies, government institutions, non-profit organizations).
  • The internal and external environment of an organization and its impact on management.

• Strategic Planning:

  • Concept of strategic planning and the importance of defining vision and mission.
  • Environmental analysis (SWOT) – Strengths, Weaknesses, Opportunities, Threats.
  • Setting strategic objectives: SMART objectives.
  • Methods for making strategic decisions: decision analysis models.
  • Identifying growth and expansion strategies.

• Leadership and Management:

  • Concept of leadership and its importance in the workplace.
  • Different leadership styles (transformational, transactional, democratic leadership).
  • Motivating employees and building effective teams.
  • Effective communication between managers and employees.
  • Dealing with conflicts and solving problems within teams.

• Control and Evaluation:

  • Types of management control: proactive, reactive, and periodic review.
  • Tools used in performance monitoring (Key Performance Indicators - KPIs).
  • Evaluating individual and team performance.
  • Assessing the effectiveness of management strategies and the results of decisions made.
  • Feedback and tools for performance improvement.

• Marketing and Customer Relationship Management:

  • Concept of marketing and the importance of building successful marketing strategies.
  • Market analysis: studying competitors and customers.
  • Digital marketing and using social media platforms.
  • Building and managing a brand.
  • Customer Relationship Management (CRM) and achieving customer satisfaction.

• Innovation and Change Management:

  • The concept of innovation in business and how to foster it.
  • Dealing with change in the workplace.
  • Change management tools: Lewin's models, managing resistance to change.
  • Technological innovation and its impact on improving organizational performance.
  • Future planning: Digital transformation strategies.

• Project Management:

  • Concepts and fundamentals of project management.
  • Project life cycle: from idea to delivery.
  • Project planning: defining objectives, timelines, and resources.
  • Managing risks and challenges in projects.
  • Project management tools and techniques (e.g., Gantt charts, specialized software).