Business management and marketing research are vital fields that directly contribute to the success and expansion of companies in competitive work environments. Business management skills help in making the right strategic decisions, while marketing research is a key tool for understanding the market and customer needs, thus improving the overall performance of companies.

The "Business Administration and Marketing Research" course, offered by the British Academy for Training and Development, provides a comprehensive and integrated overview of the principles and effective practices of business management and conducting in-depth marketing research. The course aims to equip participants with the knowledge necessary to understand business strategies, analyze consumer behavior, and market trends. Participants will learn how to design and implement innovative marketing strategies based on accurate data and research to ensure the success of marketing campaigns and achieve market leadership.

Who Should Attend?

• Marketing managers and employees in companies.
• Individuals interested in analyzing market and customer behaviors.
• Entrepreneurs and owners of small and medium-sized businesses.
• Specialists in management and marketing consulting.
• Researchers and experts in the field of marketing data analysis.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Enhance participants' skills in business management and making strategic decisions.
• Develop a comprehensive understanding of marketing research and market analysis tools.
• Learn how to design marketing strategies based on data analysis.
• Enable participants to understand consumer behavior and market trends.
• Equip participants with analytical tools to conduct professional marketing studies.
• Improve the ability to evaluate the effectiveness of marketing campaigns and measure their success.

• Basic Concepts in Business Administration

  • Definition of business management and the importance of administrative processes.
  • Organizational structure of companies and its role in improving performance.
  • Strategic management methods in organizations.

• Human Resources and Its Impact on Business Administration

  • The role of human resources in improving productivity.
  • Strategies for employee recruitment and development.
  • Psychological and social impacts on the work environment.

• Performance Management and Goal Achievement

  • Methods for measuring individual and team performance.
  • Strategies for goal-setting and evaluating achievements.
  • Tools and methods for improving performance within organizations.

• Introduction to Marketing Research and Its Importance in Business

  • The role of marketing research in making strategic decisions.
  • Types of marketing research: exploratory, descriptive, and explanatory.
  • Challenges related to conducting marketing research.

• Fundamental Methodologies in Marketing Research

  • Quantitative and qualitative methods in marketing research.
  • Data collection tools: surveys, interviews, and focus groups.
  • The importance of data analysis in improving marketing strategies.

• Analytical Tools in Marketing Research

  • Modern programs and techniques for analyzing marketing data.
  • Tools for analyzing market trends and customer behavior.
  • How to present and analyze results to guide business strategies.

• The Importance of Strategic Planning in Business Administration

  • How to define vision, mission, and strategic objectives.
  • Linking strategy and tactics to achieve organizational goals.
  • Analyzing the external and internal environment to guide business strategies.

• SWOT Analysis Tools in Strategic Planning

  • Using SWOT analysis to identify opportunities and threats.
  • Identifying strengths and weaknesses within the organization.
  • Applying analysis results to sustainable growth strategies.

• Successful Business Strategy Implementation

  • Basic steps for implementing business strategies.
  • Defining roles and responsibilities to ensure successful execution.
  • Tools to measure the effectiveness of strategy implementation.

• Basic Marketing Concepts

  • Definition of marketing and its primary goals in organizations.
  • The importance of marketing in achieving commercial success.
  • Factors influencing marketing decisions.

• Basic Marketing Strategies

  • Different marketing strategies: differentiation, cost, and innovation.
  • Digital and traditional marketing strategies.
  • Economic feasibility analysis of marketing strategies.

• Market and Competition Analysis

  • The importance of studying the market and understanding needs and desires.
  • Analyzing competition and identifying marketing opportunities.
  • How to use analysis results in making marketing decisions.

• Designing Research Tools and Data Collection

  • How to design effective surveys to obtain accurate data.
  • Using interviews and focus groups for qualitative data collection.
  • Challenges in data collection and how to deal with them.

• Quantitative Data Collection Techniques

  • Tools for analyzing quantitative data such as online surveys.
  • Using open-ended and closed-ended fields in data collection.
  • Choosing the appropriate sample and measuring distribution methods.

• Dealing with Big Data and Analyzing It

  • Methods for handling big data.
  • Techniques for processing and analyzing data to extract patterns and trends.
  • Using artificial intelligence in marketing data analysis.

• Marketing Data Analysis Fundamentals

  • Quantitative analysis tools like SPSS and Excel in marketing research.
  • Understanding and analyzing quantitative and qualitative results.
  • How to present marketing reports based on extracted data.

• Customer Behavior Analysis Strategies

  • Methods for analyzing consumer behavior and preferences.
  • Using data to understand purchase decisions and interaction with products.
  • The impact of culture and social factors on consumer behavior.

• Market Trends Analysis and Future Forecasting

  • How to identify future trends in markets.
  • Using market research to forecast demand trends.
  • Applying results in future marketing strategies.

• Digital Marketing Fundamentals

  • Introduction to digital marketing and the importance of online branding.
  • Key digital channels: social media, online advertising, and email marketing.
  • Benefits of digital marketing in increasing customer reach.

• Social Media Marketing Strategies

  • How to select appropriate platforms and engage with the audience.
  • Designing successful marketing campaigns on platforms like Facebook, Instagram, and Twitter.
  • Measuring the success of campaigns across social media platforms.

• Innovation in Digital Marketing

  • How to use new technologies in digital marketing, such as augmented reality.
  • Integrating innovation into marketing campaigns to enhance engagement and interaction.
  • Measuring impacts and results to develop new strategies.

• The Importance of Customer Relationship Management in Marketing

  • Developing strategies to improve customer loyalty.
  • Building a strong customer database and analyzing their needs.
  • The importance of customer service in fostering long-term relationships.

• Customer Relationship Management (CRM) Techniques

  • How to use CRM programs to enhance the customer experience.
  • Analyzing customer behavior and customizing marketing offers.
  • Tracking customer interactions and improving services provided to them.

• Customer Retention Strategies and Value Enhancement

  • Innovative methods for retaining current customers and increasing long-term customer value.
  • Strategies designed to increase customer retention rates.
  • Evaluating the effectiveness of customer retention strategies.

• Designing and Implementing Effective Marketing Campaigns

  • How to set marketing goals for a successful campaign.
  • Selecting appropriate channels for campaign execution.
  • Determining the budget and allocating resources for marketing campaigns.

• Measuring the Effectiveness of Marketing Campaigns

  • Tools for measuring campaign success such as ROI and KPIs.
  • How to track performance and adjust strategies based on results.
  • The importance of continuous analysis to improve marketing campaigns.

• Future Trends in Marketing

  • Predicting future marketing trends such as artificial intelligence and automated marketing.
  • The impact of innovation and technology on future marketing strategies.
  • How to prepare for future changes in the market.

• Customer-Oriented Marketing

  • Understanding customer needs and how to direct marketing to meet those needs.
  • Targeting strategies based on customer behavior and data.
  • Building effective marketing strategies based on desires and preferences.

• Market Analysis and Consumption Trends

  • Studying consumer behavior and analyzing future market needs.
  • Applying marketing research to identify opportunities in target markets.
  • Analyzing factors influencing purchasing decisions and directing offers.

• Effective Marketing Strategies and Adapting to Changes

  • Designing innovative marketing strategies that adapt to market changes.
  • Techniques for quickly adapting to new market trends.
  • Leveraging market studies to guide strategic decisions.