In our current era, public relations and media have become crucial factors that determine the success and distinction of organizations. The importance of these areas extends beyond promoting a positive image of the organization; it also plays a vital role in building trust and a strong reputation, which directly impacts the relationship between the organization and its audience, whether internal or external. Additionally, managing administrative affairs efficiently has become a real challenge due to the rapid and accelerating changes in the modern work environment. Organizations need flexible and effective administrative systems that can handle daily challenges and achieve optimal performance across all departments of the organization.

The "Public Relations and Media and Developing the Administrative Affairs" course offered by the British Academy for Training and Development aims to provide participants with a deep understanding of the fundamentals and concepts of public relations and media, as well as strategies for developing administrative affairs. The course will help participants acquire the necessary skills to manage media relations effectively, develop organizational strategies to improve administrative performance, and contribute to building a positive and impactful image for the organization.

Who Should Attend?

• Department heads and managers.

• Public relations and media teams.

• Administrative affairs employees.

• Individuals interested in developing their skills in the media and public relations field.

• Anyone looking to enhance their competencies in managing public relations, media, and administrative affairs.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Develop a comprehensive understanding of the concepts of public relations and media.

• Enhance the ability to improve administrative affairs within organizations.

• Enable participants to manage media relations effectively.

• Acquire skills in developing public relations and media strategies.

• Improve administrative performance through the application of new tools and techniques.

• Definition of Public Relations and Media

  • The difference between public relations and media.

  • The role of public relations in building an organization's image.

  • The importance of media in enhancing public relations.

• The Importance of Public Relations in Modern Organizations

  • How public relations affect organizational reputation.

  • Building sustainable relationships with clients and partners.

  • The impact of public relations on crisis response.

• Basic Media Strategies

  • Choosing the right media channels.

  • Planning effective media campaigns.

  • Evaluating the impact of media campaigns.

• Definition and Importance of Administrative Affairs

  • The role of administrative affairs in supporting daily operations.

  • The impact of administrative affairs on organizational efficiency.

  • How to improve the work environment through administrative affairs.

• Organizing Administrative Structures in Organizations

  • Defining roles and responsibilities.

  • The importance of organizational structure in improving performance.

  • The role of leadership in administrative organization.

• Time and Resource Management in Administrative Affairs

  • Time management techniques in administrative work.

  • How to allocate resources efficiently.

  • Improving productivity through administrative tools.

• Dealing with Traditional and Modern Media

  • The difference between traditional and new media.

  • Choosing the most appropriate media platform.

  • Strategies for interacting with the press and media.

• Managing Media Crises

  • How to respond quickly to crises.

  • Building a media plan for crisis management.

  • Strategies for maintaining the organization's reputation during crises.

• Building a Positive Image for the Organization through Media

  • The importance of public image in achieving organizational goals.

  • Tools to improve the organization's media image.

  • The role of public relations in enhancing the positive image.

• Analyzing Current Administrative Processes

  • Methods for evaluating current administrative efficiency.

  • Tools for analyzing administrative processes.

  • How to identify areas for improvement.

• Strategies for Improving Administrative Performance

  • Improving administrative procedures to save time and resources.

  • Training strategies to enhance administrative performance.

  • Using technology to improve administrative affairs.

• Evaluating the Effectiveness of Administrative Changes

  • Methods for measuring the impact of administrative changes.

  • Tools for evaluating administrative performance.

  • How to adjust administrative strategies based on evaluations.

• Developing Executive Plans for Media Communication

  • Defining media communication objectives.

  • Developing a comprehensive media plan.

  • Evaluating and implementing the media plan.

• Developing Relationships with Media and Influencers

  • How to build a network of media relationships.

  • Strategies for working with journalists and influencers.

  • How to organize media events.

• Measuring the Impact of Public Relations and Media on Organizational Performance

  • Tools for measuring the impact of public relations and media.

  • How to integrate results with business strategies.

  • Strategies for improving performance based on media analysis.