Do you wish to write articles to be published in Newspapers, Magazines, Online Journals? The ability to write an interesting, accurate and realistic article that attracts readers' attention is a beautiful and profitable art indeed.

The British Academy for Training and Development provides the Advanced Writing Tools you need to write articles, and offers you the opportunity to refine your writing skills through numerous written assignments with feedback from experts of the industry.

Journalistic story is an unconventional type of writing in the world of Press, in which the journalist shall harness his skills and senses enabling him to illustrate the journalistic story for the reader, by presenting a vivid and dynamic picture of the event, and reviving the nature of the issues.

Journalistic story is not limited to one area and could be used in many different fields. This has led many newspapers, and news agencies to use them in the service of humanitarian issues in society, dealing with unemployment, wars, disasters, economic affairs, poverty, health and other important aspects of life.

Newspapers in all over the world employ the art of portraiture to present the autobiography of prominent and influential people in societies, in order to target readers' human interests, by highlighting the educational certificates obtained by the person, his family, career, and his duties and responsibilities.

When writing a portrait of a particular famous figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.

The British Academy for Training and Development offers this course to the following categories:

• Managers of companies and enterprises.
• Personnel in charge of Law Departments in business and commercial firms.
• Businessmen wishing to develop their legal skills.
• Employees in the field of legal Management.
• Students and graduates of faculties of law at various universities.
• Trainee lawyers.
• Journalists and Press Reporters.
• New staff in the press industry.
• Managers of companies and enterprises.
• Personnel in charge of Law Departments in business and commercial firms.
• Businessmen wishing to develop their legal skills.
• Employees in the field of legal Management.
• Students and graduates of faculties of law at various universities.
• Trainee lawyers.

Course Objectives:

After completing the program, trainees will be able to master the following aspects:

• Definition and Aspects of Storytelling skills.
• The most significant differences between writing Printed or Online Articles, and how to effectively write for both paper and online press.
• How to write compelling editorials.
• 20 basic tips to write a good article.
• Closing Articles in effective way.

• What is Narrative Writing (Preamble, Definition, Basic & Advanced Skills)?
• Obtaining new ideas.
• Understanding the market and reader needs.
• Continued searching.
• Conducting of interviews.
• Practical business tools.
• Press Stories , Commercial Issues / Speaker Guest.
• Modification and improvement - delivery of the first draft of the journalistic story.
• Presentation of press stories for technical analysis.
• Customer Relationship Management.
• CRM development, CRM strategy objectives, The major 3 aspects of Customer Relationship Management.
• Hierarchical/ Structural value for CRM.
• Major pillars and factors of Customer Relationship Management.
• Solution Map in CRM: Marketing Solutions.
• Solution Map: Sales Solutions and Analytics
• The changing role of CRM, and the possible obstables to the sucess of Management.
• Impact of Internet on CRM.
• CRM and Globalization.
• Key CRM training packages.