The British Academy for Training and Development introduces this course to develop the knowledge and skills required by a Public Relations officer to design, organize and advertise a special event as part of a broader public relations program or as a Stand-Alone Communication tool. An event can be a public relations tool in a campaign that includes areas such as: Media Relations, Marketing Communications, Government Relations, Internal Communications, Case Management or International Communications. Real case studies of business events enable students to understand the reality of effective Management Events, campaigns, etc.

Communications Strategy will provide the organization best ways to use public relations. Thus, the emergence of a communication strategy sets out the parameters of an organization's access.

Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

Target group of the course:

• Managers of institutions and companies.
• Public relations employees.
• Marketers.
• Administration and media staff.
• Students and researchers in the field of media and public relations.
• Anyone who wants to develop his experience to work in this field.

How will participants benefit from the course?

After completion of the program, delegates will be able to master the following topics:

• Design, organize and advertise a special event as part of a wider public relations programme, or as a stand-alone communications tool.
• Assess the value of special events, including sustainability factors.
• Planning the logistics of event management at the local, national or international level taking into account cultural and social differences.
• Analyze the relationship between sponsorship and event management, and be able to decide how to enhance the value of sponsors.
• Advertising and promoting the special event.
• Estimate costs and budget for organizing special events.

• Introduction to public relations management and its importance
  • The concept of public relations management and its development
  • The role of the Public Relations Department in building and strengthening relations with the public
  • Objectives and types of public relations
• Planning and implementing media campaigns
  • Elements of strategic planning for media campaigns
  • Choosing appropriate media and developing a communication strategy
  • Effectively implement media campaigns and measure results
• Public relations management via social media
  • The role of social media in public relations management
  • Strategies for effective management of campaigns via social media
  • Measure the performance of campaigns via social media and analyze data
• Planning and organizing events and conferences
  • Stages of planning events and conferences
  • Choosing the appropriate place and organizing the practical details
  • Marketing and promoting events and attracting the target audience
• Managing relations with the media
  • Building positive relationships with various media
  • Communicate effectively with the press and media professionals
  • Dealing with media crises and managing media crises effectively
• Managing relationships with partners and external parties
  • Building networks of relationships and partnerships with important external parties
  • Developing business strategies with partners and external parties
  • Managing relations with associations, non-governmental organizations and the private sector
• Measuring the performance of the public relations department and analyzing data
  • Tools and techniques for measuring public relations performance
  • Analyzing data and extracting value from the results
  • Develop future strategies based on evaluation and analysis
• Crisis management and communication in difficult times
  • Identify types of crises and emergency preparations
  • Using social media in crisis management
  • Building confidence and rebuilding the image after crises
• The leadership role of the Public Relations Department
  • The role of leadership in developing public relations strategies
  • Innovation and development in the field of public relations management
  • Building trust and interacting with the public through strong leadership