In today's rapidly evolving data-driven business world, organisations continue to recognise the strength and value of maintaining an active and robust presence on digital and social media platforms. These platforms are providing additional points of contact with stakeholders and creating new avenues to strengthen relationships. With valuable and unprecedented access to data about products, competitors and consumer behaviour, businesses with an effective social media presence and strong engagement strategy are better poised for strategic advertising, marketing, sales and customer service.

Many people believe that social media and mobile marketing are the most powerful marketing tools. The problem is that they do not know how to combine the two to create an integrated social and mobile campaign.

For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. Whether your company has a sophisticated engagement strategy or you are a new start-up, the CTS College immersion exercise will help you to strengthen your top level strategy, structure your review and management of digital analytics, improve your business intelligence on social media and leverage evolving trends to grow provable market share and build stronger relationships with your high value markets.

The British Academy for Joint Training and Development will introduce the world of social and mobile marketing.

Who should attend? 

• Marketers who would like to have new information in the new world of smartphone marketing 
• Employees or individuals working in business, management, NGOs or government. 
• Organizations seeking to establish a marketing presence on social media 
• Anyone interested in social media communications and marketing 
• Entrepreneurs 

How attendees will benefit? 

After completion of the programme, delegates will be able to know: 

• How consumer use of social networking sites and mobile phone to communicate with brands. 
• What social media and mobile phone tools should you be most familiar with? 
• How to use location-based marketing to attract new customers to your business. 
• Practical steps to take to start taking advantage of the social networking revolution and mobile phones.   

• How people make purchase decisions.
• Marketing Secrets to Increase Sales and Revenue.
• Social Media Overview.
• Facts and figures about mobile marketing.
• Location Based Marketing.
• The most popular ways of receiving orders.