This course, provided by the British Academy of Training and Development, focuses on writing a press release, being a written statement to the media that includes a set of headlines, including scheduled events, staff promotions, awards, new products and services, sales achievements, Where it can also be used to tell a newspaper story which is considered to be an important element in our society.
Newspapers in all over the world employ the art of portraiture to present the autobiography of prominent and influential people in societies, in order to target readers' human interests, by highlighting the educational certificates obtained by the person, his family, career, and his duties and responsibilities.
When writing a portrait of a particular famous figure, the journalist must review a variety of documents written about him, such as articles and newspaper interviews, as well as making direct contacts with live sources of the relevant public figure, such as a family member or a friend.
Marketing is a set of business processes that include the distribution and sale of services and products, and is defined as a means of regulating the sale of goods by managing the rates and means of advertising and effective communication with potential or current clients. Other definitions of marketing are activities that make people aware of a company's products, and to make sure that these products are available and could be easily and smoothly purchased.
Social media and marketing: Group of online websites which are direct means of marketing which are associated with potential customers, by working on communication of company's information and products within the most effective social networks.
Marketing seeks to achieve many goals, including:
- Applying marketing activities that include development of public relations, promoting sales, and product distribution.
- Enhance communication with consumers and provide added value.
- Promote participation and cooperation between successful companies in the society.
- Spending funds on advertising, and provide products that contribute to the individuals' needs.