An effective and reliable disaster communication system is of paramount importance to both those affected by crises and emergency teams seeking relief, and those who survive need to quickly obtain information on available aid services or on possible ways to communicate with providers aid, while the latter needs tools that support its emergency communications response and help it connect to its headquarters.

Current efforts to improve communications between providers and recipients of humanitarian aid have been influenced primarily by the following three global trends: the proliferation of humanitarian quality and accountability initiatives; increasing the availability and use of ICTs in developing countries; As changes in the role of media actors in the humanitarian response, particularly with regard to the use of ICTs, significant progress has been made in the development and deployment of mobile data collection and mapping solutions. Mobile applications, and the organizational workflow and communication processes involved in this work, facilitate as mobile data technologies change the way charities and aid/development agencies help people affected by conflict, famine or natural disasters.

Who should attend? 

• Managers of disaster management and relief work crews.
• Workers in humanitarian organizations.
• Employees in public or private institutions concerned with environmental management, public health and crisis and disaster management.
• Team leaders
• Managers of public relations and media in organizations.
• Official Spokespersons and Representatives of Organizations.
• Managers and workers in the field of risk management in organizations.
• All professionals in public relations and media who are involved in media management and communication during crises.

How attendees will benefit? 

After completion of the course, delegates will be able to: 

• Assist in preparing well-trained disaster management staff and familiarize them with the best possible devices that may help them communicate in the event of a disaster in the area in which they work.
• Realizing the importance of the media and public relations role in crisis management.
• Identify the nature of the crisis media team, its members and their roles.
• Develop the skills of diagnosis and analysis of crises of all kinds and strategies to contain them.
• Familiarity with the tools of total communication planning and the skills of media management of crises in their various stages.
• Possess the ability to plan the media content and develop targeting maps for the target audiences throughout the crisis period, and beyond.
• Insight into the forms of official media events and the requirements for a successful media appearance in times of crisis
• Finding effective means of communication between the various parties inside and outside the country to face crises.
• Identifying the means of weakness, strength and need of each party when formulating media policies to confront crises and emergencies

• Principles of crisis communication.
  • Rapid Response
  • Appropriate messages
  • The role of the spokesperson
  • Coordination with others
  • Continuous follow up
• Dealing with crises.
  • Crisis management team
  • Crisis diagnosis and analysis
  • Crisis containment strategies
• Crisis media management.
  • Crisis media management concept
  • Crisis Media Team: Its Members and Roles
  • Content planning and media content
  • Develop editorial policies and controls for media appearance.
• Media activities to face the crisis.
  • Overall plan for media events
  • Official tools and media
  • Social media recruitment
• Post-crisis phase.
  • Analyse the results and consequences of the crisis
  • Media planning and performance evaluation
  • Develop a post-crisis media plan
• Media and communication in times of crisis.
  • Media and Communication
  • The media as a partner in crisis response
  • Social media and communication in times of crisis
  • Social media as a useful tool or a challenge
  • Effective use of social media in crisis communication
• Analyse the results and extract information and recommendations