The concept of media monitoring is considered a specialized culture in the reality of media work, as many Arab media institutions have sought to intensify efforts; in order to mobilize all media rights related to workers in all media sectors, whether they are workers in press institutions, radio stations, or workers within television channels.

Accordingly, it must be emphasized that media monitoring contributes to providing protection for all media rights, especially with regard to the right to knowledge and expression of opinion on many controversial topics, which require in-depth discussion by the concerned parties or by the targeted media audience.

In addition, media monitoring seeks to shed light on all violations to which the media is exposed by all its means, whether these violations are related to the profession or to the ethics of the media profession, with the importance of focusing on the fact that media monitoring emphasizes the responsibilities and duties provided by various media outlets.

Who Should Attend?

• Workers in media departments and sections.
• Workers in news analysis departments.
• Workers in public relations and media departments in institutions and ministries.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The concept of monitoring, its importance, content analysis, and the mechanism for supporting decision-makers.
• How to write and present a press release.
• Steps of monitoring, content analysis, and extracting indicators and results.
• Psychological characteristics and intellectual connotations in media messages.
• The most important successful models in monitoring and analyzing media content.
• Skills of monitoring news from various media outlets and social networks professionally.

• Introduction to Media Monitoring
  • Definition of Media Monitoring.
  • The importance of monitoring in understanding the media environment.
  • Quantitative versus qualitative monitoring.
  • Traditional tools and modern techniques for monitoring media content.
• Qualitative methods for data collection
  • Qualitative data collection techniques (interviews, questionnaires, and observation).
  • How to conduct a qualitative analysis of media content.
• Media data analysis
  • Qualitative analysis methods.
  • How to use Grounded Theory and Content Analysis
  • Data analysis tools.
  • Using programs such as NVivo and Atlas.ti
• Writing media reports
  • How to write effective reports.
  • The basic structure and content of media reports.
  • Presenting results in an effective way.
  • Using graphs and data to support messages.
• Applying results and making decisions
  • Using results in strategic planning.
  • How to benefit from media analysis in decision making.
  • Presentation and persuasion skills when presenting results.