The media plays a crucial role in managing crises across various fields and levels. It can objectively respond to crises by considering all aspects, aiming to find solutions that lead to resolving the crisis as quickly as possible. However, through certain practices, the media can also escalate tensions among the parties involved, worsening the crisis and intensifying the issues. This highlights the difference between media that resolves crises and media that exacerbates them.
At the British Academy For Training And Development, media monitoring is emphasized as a key tool in this process. It involves collecting data, analyzing content across print, broadcast, and online media, and presenting results. Besides serving as a regulatory tool, media monitoring offers significant benefits to the electoral process, allowing the evaluation of election integrity through media freedom and the expression of voters and candidates. Despite its importance, media monitoring is not yet a routine practice.
Who Should Attend?
Knowledge and Benefits:
After completing the program, participants will be able to master the following:
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