Through this comprehensive program, the British Academy for Training and Development aims to provide all the necessary tools to prepare leaders with high-level public relations skills and a unique charisma for dealing with the media. Participants will gain multiple skills in managing public relations in both governmental and private institutions, in addition to learning the most important rules of protocol, ceremonies, and etiquette. The program will also cover how to handle various situations leaders may face throughout their careers, and explore key leadership experiences from the world’s most prominent institutions, revealing the secrets of their success.

Training Program Objectives:

Equipping participants with skills, values, and orientations, while enriching their knowledge and enhancing their professional performance in:

• Understanding various media skills such as photography, videography, news writing, design, and journalistic correspondence.
• Acquiring skills in managing public relations within institutions and companies.
• Gaining the skills of a successful presenter, including communication techniques and engaging with audiences.
• Simplifying procedures, improving the organizational environment, and streamlining organizational conflict.
• Practicing rules of protocol, ceremonies, and etiquette.
• Planning public relations activities.
• Developing public relations skills to elevate the standards of media institutions.

Target Audience for this Course:

• Managers of institutions and companies.
• Businesspersons looking to enhance their media management skills.
• Students and graduates of media faculties from various universities.
• Broadcasters and news program presenters.
• Anyone seeking to improve their expertise in public relations management.