The British Academy for Training and Development offers a training course in managing and planning effective public relations campaigns, as if you want to communicate with others in an effective manner, you should realize that we are all different in the way we understand the world, and we use this understanding as a guide that guides us to contact others. The phrase indicates that public relations is the creative mixture of communication, presentation, persuasion and negotiation skills, not just for drawing a good mental picture, but to increase the market and mental share of institutions in a world rife with disputes, problems and conflicts and in which competition intensifies, so that public relations become a lifeline that enables institutions to build their image The successful mindset, and this course will put the participants on the beginning of the road in planning public relations campaigns professionally and creatively

Who should attend? 

• Public Relations Officers.
• Public relations staff.
• Department managers.
• Responsible for providing services to clients.
• Manage campaigns, projects, people and resources.
• Those who are interested in this field.

How attendees will benefit? 

After completion of the course, delegates will be able to: 

• Know and understand public relations and its importance.
• Understand the characteristics of public relations.
• Knowledge, understanding and ability to develop public relations campaigns.
• Knowledge of ways to use social networks in public relations.
• Experience in the different stages of planning public relations campaigns.
• Develop his ability to plan advertising campaigns according to their subject, objectives and target audience.

• Definition of planning in public relations, its importance and objectives.
• Planning strategies for public relations campaigns.
• Communication skills for public relations practitioners.
• Environmental Public Relations.
• Stages of planning public relations campaigns and models.
• The role of the media in public relations campaigns, their importance and selection criteria.
• Determine the target audience and type of messages.
• Mechanisms for putting strategies and tactics into practice.
• Effective public relations campaigns.
  • The uses and risks of public relations campaigns.
  • What works and what doesn't in campaigns.
  • Foundations of evaluation in public relations campaigns.
• Problem solving method in campaigns.
  • Company strategy and problem identification.
  • Means of solving problems and choosing the right method.
  • Analyze problems using a model.
  • Establish measurable goals.
  • Strength range analysis and risk identification.
• Campaign planning and costing.
  • Determine campaign stages and decision points.
  • Effective table preparation and dynamic analysis methods.
  • Calculate plan costs and prepare budget.
  • Coordination of campaign elements between relevant groups.
• Channels used, communication and evaluation.
  • From strategy to tactics.
  • Evaluation principles.
  • Research tools and devices.
  • Effectiveness of channels and media use.
  • Use effective strategies to multiply effectiveness.