Through this program, the British Academy for Training and Development focuses on training participants to acquire work skills in the field of journalism and media, because the media has now become an integral part of the components that contribute to shaping personalities and disseminating ideas, unlike in the past, when it was limited to large institutions working in The field, which pumps millions, to formulate media that amounts to presenting it to its audience or achieving its goals, but currently, you, as an individual, can create a strong and distinguished media machine through which you can disseminate your ideas and participate with them in the development of your society. Through this program, you can acquire the knowledge and skills necessary for journalistic work and seeks to improve and develop the capabilities of journalists and those wishing to practice this profession, and keep them abreast of the latest trends in journalism and contemporary media.

Who Should Attend?

• Journalists, journalist writers and media correspondents.
• Journalism, media and mass communication students.
• Public relations and marketing staff.
• Workers in the field of digital media and social networking.
• Those responsible for managing electronic pages and news sites.
• Politicians and government officials.
• Anyone interested in understanding the role of journalism and media in society and how they influence public opinion.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Providing participants with basic skills and knowledge to work in the field of journalism and media.
• Develop the ability to write influential and objective press reports.
• Understanding professional ethics and social responsibilities.
• Enhancing the ability to communicate with the public and build successful public relations.
• Understand media policies and strategies and implement them effectively.
• Apply the acquired concepts and skills in practical projects and activities for journalism and media.

• Principles of journalism and media
  • Definition of journalism and media and their importance in society.
  • Types of journalism and methods of press reports.
  • The role and responsibilities of journalists and media professionals.
• Journalistic writing techniques
  • Analyzing the news and presenting reports in an effective manner.
  • Write in a concise and clear manner.
  • Verify facts and avoid bias in media coverage.
• Media and social communication technology
  • Using digital tools in journalism and media.
  • The role of social media in transmitting news and information.
  • Challenges and opportunities presented by social media.
• Professional ethics and social responsibility
  • Principles of integrity and credibility in journalism and media.
  • Human rights and freedom of expression.
  • Verification, journalistic investigation, and avoiding abuse.
• Press coverage of events and issues
  • Techniques for covering news and events in a comprehensive and objective manner.
  • Dealing with sensitive news and complex issues.
  • Respond quickly to events and analyze them correctly.
• Communicating with the public and building public relations
  • Develop effective communication strategies with the public.
  • Building and managing public relations with the public and the local community.
  • Interact with feedback and comments from the audience.
• Analysis of media policies and media strategy
  • Understanding different media policies and strategies.
  • Analysis of media models and current trends in the media.
  • Develop effective media strategies to achieve set goals.