Even today you will find villages where there is no proper electricity. People in such places might not be able to view television or access the internet. Similarly illiterate people will not be able to read newspapers or magaziness. However, this does not mean they that do not communicate. They have also developed different ways of communication depending upon the local language and culture. You may have heard many stories from your parents or grand parents about the Ramayana, Mahabharata, about kings and queens who ruled the country several years ago. Similarly there are stories about festivals and rituals and how to become good human beings. Information in this way has been handed over from one generation to another and constitute different forms of traditional media. 

Who should attend?  

• Heads of production companies. 
• Participants: Various programs and programs. 
• Staff in the editorial leadership. 
• Journalists in magazines and newspapers. 

How attendees will benefit?  

After completion of the programme, delegates will be able to:  

• Define traditional media; 
• Identify different forms of traditional media; 
• Differentiate between traditional media and electronic media; 
• Discuss the use of traditional media in communication.   

• Definition of traditional media 
• Different forms of traditional media: 
• traditional dance 
• drama 
• painting 
• sculpture 
• song 
• music 
• motifs and symbols 
• Folk music and song   
• Traditional motifs, designs and Symbols 
• Proverbs  
• Sound signals  
• Traditional youth clubs or dormitory  
•  Traditional games 
• Traditional forms of communication 
• Rural Radio 
• Traditional media Vs Electronic media  
• Usage of traditional media in communication for Development  
• Advantages of traditional media 
• Disadvantages of Traditional media