The development of the world differed widely from what it was in the past. This development was the result of several revolutions, including the revolution of development in the media and communication, where the media developed over successive periods of time and in a short time, and the beginning of its inception in the early mid-twentieth century, And in a historical perspective, human societies have not abandoned the media and practiced it ever since the existence of man on this land and even from the days of the caves and Primitive tribes, where he was guided by his instinct for being a social being who loves the exchange of news within the framework of his knowledge and circumstances.
The British Academy for Training and Development offers a course in public relations and media, to anyone who wants to acquire great media management skills, and to learn about the concept of PR and Media Management.
Objectives and target group
Who should attend?
Directors of companies and media organizations.
All employees in the management of media organizations.
Quality control officers in the media organization.
Development and modernization officials of public relations department.
All interested in learning an integrated media management program.
How attendees will benefit?
After completion of the Mini MasterProgramme, delegates will be learned to:
To introduce participants to different media skills in the field of news writing, design and press correspondence.
Gain considerable skill in managing public relations departments.
Identify the skills related to communicating and dealing with the masses, and ways to deal with VIPs.
Acquire the skills of a successfulbroadcaster and communicate with audiences.
To introduce participants to the modern concept of public relations, their nature and importance in institutions, their foundations, principles and objectives in addition to their functions, organization and programs.
Introduction to the media and the evolution of its concept
Media and mental image formation.
News values and the art of the media industry.
Arts dealing with the public and VIPs.
The importance of public relations in the management of organizations and media institutions.
The skill of dealing with great personalities.
Building internal communication in media organizations.
Public relations and their association with the media.
Contemporary roles for men of public relations.
The nature and importance of planning public relations programs.
Note / Price varies according to the selected city