This course provided by the British Academy of Training and Development focuses on how organizations manage to develop relationships with Public and Private Stakeholders, that help achieve organizational objectives while balancing the needs of their stakeholders. The course also examines relationships that Public Relations Management needs to maintain in order to achieve effective corporate performance.

Ancients were eager to seek development of solid relations and communications with different people. Tribal chiefs of primitive societies practiced some kind of primitive public relations, relying on magicians and sometimes priests, who were most able to use the arts of expression and persuasion. To succeed in nowadays PR industry, professionals PR personnel need to be excellent communicators. Everything in the PR sector involves some or other form of interaction with other people, and it is therefore essential that you are able to communicate effectively. Not only will you have to be a good writer and a confident speaker, but you will also have to be an active listener.

The British Academy for Training and Development presents this course for the following audience:

British Academy for Training and Development offers this course to professionals working in the Media, Public Relations, Business, Government Departments and other relevant administrative divisions.

How will participants benefit from the course?

After completing the program, trainees would be able to:

• Develop a framework to strengthen relationships with key Public and Private Stakeholders.
• Understand and apply organizational theories and identify factors affecting personal communication in administrative situations.
• Implement most effective diagnostic tools such as Control over Communications in order to assess the integrity of communications within the organization.
• Develop a Communication Plan to maintain and strengthen the corporate reputation.
• Planning and managing Communication Change Strategy.
• Analyzing the legislative and regulatory role of governments and the pressure process.

• Communications and Government Bodies in unstable environment. System theory, complexity and Chaos Theories.
• Factors affecting the nature of organizational communication, including the changing technological environment and management, and current affairs in organizational communication.
• Develop PR Strategy, Organizational Diagnostic Techniques "ODT", and conduct Communications Control to develop plans that support the strategic planning process.
• How the PR Plan supports the process of achieving organizational objectives.
• Working with decision makers in the organization: Executive Committee and Chief Executive Officer, the relevant power and authority in relationships.
• Running PR Department: the most effective KPIs to be used "Key Performance Indicators".
• Communications in the Public and Private Sectors: potential, existing and former employees at all levels.
• Role of Public Relations in Change Management.
• Department of External Relations - Stakeholders, Clients, NGOs, and Reputation Management.
• Relations with industrial sector institutions and government institutions. The structure of the parliamentary system, Bureaucracy, and the mechanisms of pressure.
• Implications of Corporate Social Responsibility "CSR".