Marketing is one of the most important areas for organizations to develop with all possibilities. Many organizations, including medical organizations, have recognized the importance of marketing, especially as the society as a whole will need its services. Recently, the demand for health services has increased, It aims at providing medical services and maximizing their level in order to achieve integrated profit. On the other hand, achieving this is not easy. Marketing of health services involves the provision of all marketing tools and the use of all its components to achieve the goals. In the health services sector, many health organizations have led to the search for a specialized company or the recruitment of specialists to perform these services, in addition to the development of information technology science, which was the limit in the quality and quality of health services, And others. On the other hand, the confidence of people in organizations that rely on modern methods of service delivery has increased.

The British Academy for Training and Development provides a course in the marketing of health services, improving the means and standards of health services in all aspects, including treatment services, preventive services, protection from infectious diseases, epidemics and protection from health deterioration, etc., to each person who is responsible for improving his abilities and efficiency in marketing Health Services.

Who should attend?

Students and graduates of the College of Health Management.

Students and graduates of the College of Management and Marketing.

The interested in medical marketing.

How attendees will benefit?

Marketing strategies and plans followed by health organizations.

How to measure customer satisfaction about health services provided.

Factors affecting the nature of marketing for health services.

Long-term profit making process.

The concept of health services

Types of marketing.

Marketing of health services.

Importance of Marketing for Health Services.

Characteristics of health marketing.

Health Marketing Steps.

Quality of health services.

Strategies for health services.

Distribution of health services.