The British Academy for Training and Development offers this training course in (Administrative and Business Communication in Tourism Sector) to all professionals wishing to occupy senior leading positions in Hotel, Hospitality, & Tourism Establishments .

Tourism is one of the several activities that require constant attention, planning and coordination, in order for the Tourism Sector to achieve good results. Tourism Economy became more significant during the second half of the 20th century, since tourism is in charge of more than 6% of the world's total economy, therefore a new scientific branch has emerged to consider Tourism Economy, represented in many colleges and tourism institutes around the world, along with developing interest in the quality of hotels and services in many countries of the world, which also has become the center of interest in many countries.

PR Department is one of the major functions located within most of the profitable companies in general, and it has a tremendous importance specifically in the Tourism Sector. The mission of PR Department is to convey the corporate image of the company and its policies, mission and vision, and to enhance and develop all external and internal relations, and to link the company with all governmental or private entities in the market.

The British Academy for Training and Development presents this course for the following audience:

• Directors and owners of Hotels and Tourism Enterprises.
• Personnel of Hotel Reception and PR Departments.
• Tour Guides.
• Flight attendants and Cabin Crew.
• Shareholders and Owners of Tourism Offices.
• Managers of PR departments in tourism companies.
• Heads of subsidiary offices of PR in tourism companies.
• All administrative personnel in the tourism sector.
• Owners and Directors of Travel agencies.
• Directors of airlines and Maritime Navigation Establishments.
• Students of Media Colleges who have a tendency to work in the Tourism Sector.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Making sound and wise decisions in a smooth and flexible manner.
• Achieving the required balance between hotel functions among all departments.
• The concept of PR Manager and the related professional mechanism.
• Proper methods and techniques to develop relationships with other tourism service providers.
• Methods of internal coordination functions between various departments of the company, and effective ways for smooth and productive internal collaboration.
• How to accomplish the necessary Marking Activities through development of solid relationships with related and influencing parties.

• Developing a personality capable of good communicative with both employees and clients of the hotel.
• Effective methods of to make suitable and proper decisions, for various hotel departments, avoiding prospective problems or obstacles.
• Understand successful methods of PR strategic planning.
• Methods of Tourism promotional campaigns of the major tourist attractions.
• Transfer compelling corporate image to the public opinion.
• The role of Tourism Media in the overall economic advancement of the country.
• Develop solid business relations with all tourism service providers in the Tour and Travel Sector.
• Build comprehensive business image of the Tour and Travel Sector in the state.
• Defining the Long-Term or Short-Term Objectives for campaign implementation.
• The major role of the Media in Tourism Development.