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Improving Quality Management & Filling the gaps between Customer Expectations & Needs


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Summary

Many organizations suffer from internal problems and constraints that reduce their ability to face competition and rise to reach The level of customers, and those problems and other constraints had a clear impact on the failure of many organizations and cause the collapse, it has also weakened the confusion of other organizations, and thus its inability to compete with the increasing pressures from which the movement of variables in the past years, and the development of technologies and economic, political and social changes that have in many societies and countries, and in influencing the direction of globalization, the international trade movement and the growth of companies, management has found itself in Facing difficult situations that require a full review of their situation in order to rebuild the organizations on new foundations that aim to provide in order to deal with the new situation in the new world order, the concept of excellence management has emerged from the need to a comprehensive approach that combines elements and elements of building organizations on a superior basis that achieves superior capabilities in working against variables and the external conditions surrounding it.

One of the most effective ways to improve customer service is to create an environment of commitment within the organization. In today's competitive business environment, the gains are achieved by meeting the needs of our customers. This depends primarily on the necessary products delivered by committed employees in effective marketing methods, initiative and thinking as leaders and excellence. On competitors, and enjoy the entrepreneurial spirit of building an enterprise, thus acquiring a good environment for both marketing and customer service, so that the factors that can be used by employees and marketing personnel in particular to control Here to achieve the objectives of the institution, taking into account the nature of the external environment of the ruling and the factors that surround them.

Objectives and target group

This course is provided by The British Academy for Training and Development for the following audience:

  • Marketing managers and heads of marketing and advertising departments in companies.
  • Purchasing, sales and employees.
  • Directors of Editorial Departments.
  • Professions in charge of preparing and collecting information for TV Broadcasts.
  • Broadcast Editors, and Program Directors.
  • All staff working in the field of presenting and preparing TV Broadcasts.
  • Students of Media Departments in various Universities.
  • Government spokespersons.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

  • Training in the Management of Media Institutions.
  • Gaining advanced experience in preparation of Project Plans of Media Institutions.
  • Gaining experience in TV Programs Edition, Directing, and Broadcasting.

Course Content

  • The importance of administrative planning in the administrative process.
  • Management and its importance in the success of institutions.
  • Methods of quality management and work development.
  • Institutional excellence and importance.
  • Globalization approaches.
  • Quality management and its role in institutional excellence.
  • International quality systems and their importance in the development of production.
  • ISO importance and methods of utilization.
  • Segma SIX What is the importance of its quality system?
  • EFQM European Excellence Model for Quality Development and Inclusion.
  • How to be internationally recognized through quality standards.
  • The way to be a global trade mark.
  • Quality and improvement of the organizational image of the organization.
  • Quality and global standards in the public and government sectors.
  • Mechanisms for the application of quality in public sector institutions.
  • Characteristics of public relations practice in companies, government agencies, advisory sectors, and non-profit sectors.
  • Explain the differences between advertising, integrated marketing communications, and Public Relations marketing.
  • The growing role of Public Relations in the marketing process.
  • Communication techniques in Marketing and Public Relations.
  • Develop measurable goals, evaluate results in public relations campaigns, and integrate sustainability principles.
  • Trademarks and public relations, including corporate brand, internal brand.
  • Practical models for quality applications in the public and private sectors

Course Date

2025-02-10

2025-05-12

2025-08-11

2025-11-10

Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3800 / Member
Members NO. : 2 - 3
£3040 / Member
Members NO. : + 3
£2356 / Member

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