The British Academy for Training and Development presents this training course in (Tourism and Hotel Marketing) to all professionals wishing to acquire advanced skills in the development of tourism, including planning, organizing and marketing of tourism activities, in addition to Tourism Marketing. Tourism will always remain one of the most developed and established industries all over the world, being associated with the development of human relations and intercommunication between societies.

Tourism Marketing and promotion have a direct role to serve in developing tourism into the highest possible level of success, excellence and prosperity in Tourism Global Business. Tourism is considered one of the most significant future branches of business all over the world, due to the increased interest in improving Tourism Facilities and Infrastructure, while it's one of the several activities that require constant attention, planning and coordination, in order for the Tourism Sector to achieve good results.

The British Academy for Training and Development presents this course for the following audience:

• Managers and owners of Tourism Establishments, wishing to develop the Tourism Sector in their countries.
• All personnel in the Media and Promotional Sections.
• Personnel in charge of promotional and marketing campaigns in Tourism Faculties.
• Development Managers of Tourism Departments and those in charge of Tourism Action Plans.
• Reception staff at hotels
• All Employees in the Hospitality sector.
• Investors, businessmen, and shareholders of Tourism Projects.
• Managers of Hotels and Resorts.
• Owners of Tourism and Travel Firms, and Tour Operators.
• Owners of Tourism Agencies, Restaurants, and Hotels.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• Acquire information on E-Marketing concepts, and the ability to handle Social Media Platforms.
• Inform project managers of advanced techniques in Tourism Marketing & Promotion.
• Excellent handling of data, information, statistics, maps and tourist plans.
• Introducing modern methods of Tourism Marketing.
• Finding new potential opportunities in Tourism Markets.
• Identifying major tourism attractions and local cultural heritage.
• Balancing between the Clients and Tourism Objectives.
• Achieving balance between main administrative functions, in order to enhance and develop Hotel sales.
• Advanced ability to deal with high level marketing and promotional programs.
• Proper planning and organizing of tourism projects.

• Definition of the Main Media methods.
• Promotion and its relationship with Tourism and Hotel Development.
• Marketing methods and its relation to Tourism Development.
• Concepts and definition of general principles of marketing.
• Tourism Marketing and its direct linkage to the development of tourism.
• Major fundamentals and elements of marketing.
• Technological development and its impacts on Tourism Development.
• Media and its role in the tourism industry.