Tourism marketing and promotion has a major role directly in developing tourism so that it becomes at its highest levels of success and brilliance and achieves prosperity for all countries in the economic fields. The tourism industry and its development have become a very important matter in the lives of countries, because tourism is the product of development and the result of its creep into all economic sectors in the world. Tourism has been able to ignore crises, and all experiences have proven that this industry does not dry up or disappear, but rather grows and flourishes year after year. An industry linked to the human desire for knowledge, adventure, and crossing borders. Tourism has become more famous and widespread due to the means that technology provides in terms of marketing assistance for tourism in countries. Social media networks and the Internet have become full of information, images, and data, but the years have proven that it has become a contributing factor in the global tourism market. And the ability to attract tourists. It is inevitable that tourism marketing has become extremely important for the ability to raise the tourism industry to reach the highest levels.

The British Academy for Training and Development presents this course for the following audience:

• Managers and owners of tourism establishments who wish to develop the tourism industry.
• All workers in media departments specialized in promotion and advertising.
• Employees responsible for the promotional and marketing campaign in tourist facilities.
• Managers and employees of advanced hotels.
• Anyone who finds himself in need of this course.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• The ability to deal with high-level marketing and promotion programs.
• Adopting modern methods of tourism marketing.
• The ability to analyze the market environment and search for opportunities in tourism markets.
• Improving the tourism image in countries.
• Entering new and promising tourism markets.
• Balancing clients and tourism objectives.
• Administrative skills for hotels and resorts.
• Excellence in dealing with data, information, statistics, maps and tourism plans.
• Knowledge of promotional tools for tourism institutions.

• Introducing the general principles of marketing.
• The concept of tourism marketing and its importance in the tourism industry.
• Distinctive characteristics of tourism services.
• Technological development and its relationship to tourism development.
• The media and its role in the world of tourism.
• Tourist attractions.
• Tourism marketing planning.
• Strategies for promoting tourism services.
• Advertising - sales promotion - media - marketing mix - sales mix.
• Study and analyze the tourism market and understand the needs and desires of customers.
• Developing tourism products.
• Digital marketing strategies in tourism.
• Managing relationships with tourism clients.
• Techniques and tools to measure the success of marketing campaigns and analyze data.
• Innovation and new trends in tourism marketing.
• International marketing and e-commerce in tourism.
• Brand management in the tourism industry.