The British Academy for Training and Development offers a training course in tourism, travel and hotels, for anyone who wants to develop their capabilities in the field of tourism management and improve their skills in learning the principles of tourism, travel and hotels.

The importance of tourism is due to it being one of the economic axes in the country, as it achieves high economic growth rates, and it also reflects the extent of the civilizational and scientific development of peoples, and it has a direct impact on all other sectors, including the industrial, agricultural and other sectors, in addition to its effective contribution to supporting and generating job opportunities. The strategic work in the tourism industry lies in providing high-end tourist attractions, in addition to providing highly efficient workers and administrators, as it plays a major role in employing workers at various levels, and it also contributes to attracting foreign capital and hard currency, so it was necessary to give the tourism sector integrated attention in terms of quality and type of services and improving all elements of tourist attraction.

Who Should Attend?

• Hotel managers and all tourist facilities and resorts.
• Owners of all travel agencies.
• Investors in the tourism sector.
• Anyone who has a desire to work in the tourism sector.
• University students and graduates in the fields of tourism and hotels.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• How to work on developing quality management in the tourism sector.
• How to improve the work of human resources management in tourism facilities.
• Introducing participants to the travel and tourism industry around the world.
• International strategies for developing tourism activity and working on marketing it.
• Learn about the duties and tasks of tourism and travel agencies, as well as tourism operations and guidance and tour guide skills.
• Develop administrative and supervisory skills and the arts of tourism guidance.
• Improve hotel business organization skills from all strategic, administrative and development perspectives.

• Definition of tourism and its importance
  • The concept of tourism and its types (cultural tourism, ecotourism, medical tourism).
  • The impact of tourism on the economy and local communities.
• Travel industry trends
  • Current trends in tourism and travel.
  • The impact of technology on the travel industry (applications, booking sites).
• Trip planning and organizing
  • Trip planning steps (research, budget, schedule).
  • Tools and applications that help organize trips (such as booking and planning sites).
  • How to deal with common challenges in trip planning.
• Customer relationship management
  • The importance of customer service in the tourism industry.
  • Strategies to improve customer experience and meet their needs.
• Hotel management
  • Hotel organizational structure.
  • Types of hotels and their different facilities (economy hotels, luxury hotels, and hotel apartments).
  • The importance of service quality and guest experience.
• Basic hotel operations
  • Reservation procedures and guest reception.
  • Hotel services management (housekeeping, room service).
• Tourism and hotel marketing
  • Marketing strategies in the tourism industry (digital marketing, social media).
  • How to build a strong brand in the tourism and hotel industry.
  • Understanding customer behaviors and new trends.
• Challenges facing the tourism and hotel industry
  • Global crises (such as pandemics and climate change) and their impact on tourism.
  • Strategies for adapting to challenges, adapting to changes and innovating in service delivery.
• Future opportunities in tourism and travel
  • Future trends in tourism (sustainable tourism, digital experiences).
  • The importance of innovation and technology in improving the travel experience.
  • How to exploit new opportunities in the tourism market.