Summary |
The Training Course in Strategic Management and Strategic Planning is designed to equip participants with the essential skills and knowledge needed to effectively manage and execute strategic initiatives within their organizations. As organizations face ever-evolving challenges and opportunities, strong strategic management skills are crucial for achieving sustainable success.
This comprehensive course covers the entire strategic management process, from formulation and planning to implementation and evaluation. Participants will engage in interactive discussions, case studies, and hands-on exercises, providing them with practical experience in strategic thinking and planning. By the end of the course, learners will be well-prepared to develop and execute effective strategies that align with their organization's goals. |
Course Content |
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Introduction to Strategic Management
- Understanding the concepts and importance of strategic management
- Overview of the strategic management process
- Differentiating between strategic management and operational management
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Strategic Planning Frameworks
- Overview of popular strategic planning models (e.g., SWOT, PESTEL, Porter's Five Forces)
- Developing vision, mission, and core values
- Setting strategic objectives and key results
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Environmental Analysis
- Conducting internal and external environmental assessments
- Tools for competitive analysis and market research
- Identifying opportunities and threats in the marketplace
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Strategy Formulation
- Generating strategic options based on analysis
- Evaluating and selecting the most viable strategies
- Developing strategic initiatives and action plans
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Strategy Implementation
- Techniques for executing strategic plans effectively
- Resource allocation and management considerations
- Change management strategies and overcoming resistance
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Performance Measurement and Evaluation
- Establishing key performance indicators (KPIs) for strategic initiatives
- Monitoring progress and evaluating outcomes
- Using data analysis to refine strategies and improve performance
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Strategic Leadership and Decision Making
- The role of leadership in strategic management
- Developing critical thinking and decision-making skills
- Engaging stakeholders and fostering a culture of collaboration
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Risk Management in Strategic Planning
- Identifying and assessing risks associated with strategic initiatives
- Developing risk mitigation strategies
- Creating contingency plans for unforeseen challenges
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Case Studies and Practical Application
- Analyzing real-world examples of successful strategic management
- Group activities to develop and present strategic plans
- Final project: Creating a comprehensive strategic plan for a hypothetical organization
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