In an era of rapid change and increasing challenges, excellence in strategic planning and business efficiency has become an imperative to ensure the continuity and success of organizations. The ability to develop integrated strategies and a clear vision for the future is not just a competitive advantage, but rather the essential element that distinguishes leading companies from others. In this context, the importance of strategic planning is not limited to formulating future goals only, but extends to managing resources efficiently, achieving harmony between the various departments of the organization, and responding quickly to market changes.

The journey of excellence in strategic planning begins with a deep understanding of the external and internal environment, identifying opportunities and challenges, and building flexible and executable plans. At the same time, business efficiency contributes to achieving strategic goals by improving performance, enhancing innovation, and developing an organizational culture based on quality and effectiveness. Achieving excellence in these two areas requires an investment in continuous learning, adopting advanced tools and technologies, and effective management of projects and resources.

Who Should Attend?

• Executives and senior managers.
• Strategic consultants.
• Entrepreneurs and owners of small and medium-sized enterprises.
• Business students and researchers.
• Managers and team leaders.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The latest strategic planning methods and tools.
• How to define and formulate strategic objectives in a clear and actionable manner.
• Strategies for improving the effectiveness of operations and resources in the organization.
• Performance management and innovation techniques to increase efficiency and productivity.
• The ability to lead and manage work teams towards achieving strategic objectives.
• Effective communication of strategic plans and vision across all levels of the organization.
• Tools for evaluating the performance of strategies and implementing action plans.
• Strategies for managing change effectively within the context of strategy implementation.

• Introduction to Strategic Planning and Business Efficiency
  • Definition of strategic planning and business efficiency.
  • The importance of excellence in these areas.
  • How strategic planning affects business efficiency and vice versa.
• Strategic environment analysis
  • Strengths and weaknesses analysis.
  • Resources and capabilities assessment.
  • Opportunities and threats analysis.
  • Study of market and economic trends.
  • SWOT analysis
  • Political, economic, social, technical, environmental, legal (PESTEL) analysis.
• Formulating effective strategies
  • How to develop a clear vision and a strong mission.
  • Formulating goals in a (SMART) manner (specific, measurable, achievable, relevant, time-bound).
  • New market entry strategies.
  • Product and service diversification strategies.
• Resource and process management
  • Performance improvement techniques and process simplification.
  • Supply chain management and improvement.
  • Team development and efficiency enhancement.
  • Employee motivation and performance improvement.
• Change leadership and change management
  • Strategies for implementing change effectively.
  • Managing resistance to change.
  • Kotter's model of change.
  • Communication and interaction during the stages of change.
• Measuring and evaluating strategic performance
  • Identifying and measuring KPIs related to strategic objectives.
  • Performance analysis tools and techniques.
  • How to adjust strategies based on evaluation results.
• Innovation and continuous development
  • Fostering an environment of innovation within the organization.
  • Continuous improvement methodologies such as Lean and Six Sigma
  • Integrating innovation into business strategies.