In the age of information and rapid technological innovations, Artificial Intelligence (AI) has become one of the most prominent drivers reshaping the digital marketing landscape. AI is no longer just a futuristic technology, but a vital tool that enhances the effectiveness of marketing strategies and opens up new horizons for innovative solutions. With the ability to analyze massive amounts of data quickly and accurately, AI can provide deep insights into customer behaviors and preferences, allowing companies to design more personalized and effective marketing campaigns. AI also contributes to automating many marketing processes, from campaign management to improving user experience, saving time and increasing efficiency.

Who Should Attend?

• Marketing Managers.
• Digital Marketing Specialists.
• Entrepreneurs and Small Business Owners.
• University Students and Graduates.
• AI Engineers and Software Developers.
• Marketing Consultants.
• Brand Managers.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Comprehensive introduction to artificial intelligence, including machine learning, natural language processing, and data analytics.
• Collect and analyze big data using AI tools to gain deep marketing insights.
• Use AI techniques to analyze customer behavior and predict market trends.
• Use AI to effectively personalize marketing campaigns based on customer data and preferences.
• Use AI to improve user experience by delivering personalized content and accurate recommendations.
• Use AI tools to automate marketing processes such as campaign management and advertising.
• How to measure the effectiveness of marketing campaigns using AI tools.
• Use AI techniques to analyze campaign results and provide recommendations for improvement.

• Introduction to Artificial Intelligence
  • Definition of Artificial Intelligence and its types (machine learning, deep learning, etc.).
  • The role of Artificial Intelligence in digital transformation.
  • Applications of Artificial Intelligence in various industries.
• Digital Marketing Basics
  • Definition of Digital Marketing and its importance.
  • Different digital channels (social media, search engines, email).
  • Basic analysis to understand the market and target audience.
• Artificial Intelligence techniques in marketing
  • How can artificial intelligence be used to analyze customer data.
  • Artificial Intelligence tools to improve marketing strategies.
• Preparing a digital marketing strategy
  • Steps to prepare an effective marketing strategy.
  • Define objectives and key results (KPIs).
  • Using data analysis tools to guide the strategy.
• Artificial Intelligence tools in data analysis
  • Graphic analysis tools) such as Google Analytics and Tableau)
  • How to use big data to improve marketing campaigns.
  • Artificial Intelligence applications in analyzing customer behavior.
• Social Media Marketing
  • Strategies for using artificial intelligence in social media campaigns.
  • Automation and artificial intelligence tools to improve audience engagement.
  • Analysis of campaign performance using data.
• Search Engine Optimization (SEO) Using Artificial Intelligence
  • How AI Can Improve SEO Strategies
  • AI Tools for Keyword Analysis.
  • Content Analysis Techniques to Improve Online Visibility.
• Email Marketing
  • How to Use AI to Personalize Email Campaigns.
  • Analytics Tools to Measure the Effectiveness of Email Campaigns.
  • Strategies to Improve Open and Click Rates.
• Content Marketing Using AI
  • AI-Powered Content Production Strategies.
  • Tools to Analyze Content Effectiveness.
  • How to Personalize Content to Engage Your Audience.
• Predictive Analytics in Marketing
  • How to Use Predictive Analytics to Improve Marketing Decisions.
  • Predictive Analytics Tools and Techniques.
• AI and Personalization
  • The Importance of Personalizing Customer Experiences.
  • How to Use AI to Analyze Customer Behavior and Deliver Personalized Experiences.
  • Personalization Tools.
• Performance Measurement and Data Analysis
  • How to Measure the Effectiveness of Marketing Strategies.
  • Data Analysis Tools to Measure Return on Investment (ROI)
  • Data Analysis to Improve Future Performance.
• Innovation in Marketing
  • Innovation Strategies in Digital Marketing.
  • The Role of AI in Developing New Strategies.
  • Innovative Thinking and Problem Solving.
• The Future of AI in Marketing
  • Future Trends in AI and Digital Marketing.
  • Emerging Challenges and Opportunities.
  • How Marketers Can Prepare for the Future.
• Integrating AI into Marketing Strategy
  • How to integrate AI technologies into overall marketing strategies.
  • Developing an AI implementation plan.