The modern strategies for public relations and media


The Public Relations Department can be defined as the body that has the responsibility to connect institutions and their external audiences by finding ways to create a common or shared communication between these parties in order to achieve common satisfaction and common interestsIt  reflect the efficiency of its procedures and market laws, and there is a need for teams to supervise this branch, because it is an art in itself, which is built on a set of foundations and criteria that achieve the desired objectives of its existence, Through the acquisition of civilized ways to deal with others and communicate properly under the system of ethical and social standards and valuesThe communication process in public relations is based on the transfer of information to the concerned parties and the reception of important information, with the aim of bringing about the specific change and the variety of means of communication that meet this purpose. 

The British Academy for Training and Development offers the course of the modern strategies of public relations and media  for anyone who wants to acquire significant international media management skills and to learn communication technology in public relations management. 

Objectives and target group

Who should attend? 

  • Directors in charge of reception in ministries and dealing with external entities. 
  • Businessmen wishing to develop their skills in managing the media. 
  • Ministries consultants. 
  • Representatives of embassies and ministries. 
  • Senior positions in the Public Relations and Information Department. 
  • Speakers and spokespersons of ministries. 
  • Heads of departments in government and private institutions 
  • Public relations and media consultants. 


How attendees will benefit? 

After completion of the programme, delegates will be able to: 

  • Identify rules of precedence between people. 
  • Knowledge of the international rules of attituding, introduction and handshake. 
  • Acquaintance with the international arts of etiquette and body language at official events. 
  • Acquiring skills in managing public relations departments in companies and media organizations. 
  • Acquiring the skills of the successful representative of the ministry, communication methods and the art of dealing with the masses. 
  • Streamline procedures, improve regulatory environment and rationalize organizational conflict. 
  • Acquiring public relations skills in upgrading media organizations 

Course Content

  • Public relations and media definition, growth and development. 
  • The importance of public relations in the management of institutions. 
  • Recent trends in content analysis and its applications in public relations and media 
  • Recent planning trends in public relations and media production 
  • Modern skills in public relations. 
  • Personal skills of public relations officials. 
  • Skills and media relations. 
  • Effective communication and role in public relations. 
  • Design and manage public relations campaigns. 
  • Building the mental image and reputation of the institution. 
  • International Public Relations. 
  • The importance of public relations in the management of institutions and companies 
  • New global concepts and transformations and their reflection on public relations practices and behaviors. 
  • Public relations as an integrated system. 
  • Achieve administrative development through public relations officials. 
  • The role of public relations officials in rationalizing the management of organizational conflict. 
  • Effective negotiation skills 
  • charisma 
  • Mechanisms to improve the regulatory environment. 
  • Preparation of official events 
  • International Form for Preparation of Official Visits 
  • The art of dealing with high-level personalities. 
  • Introduction to modern media and the evolution of its concept. 
  • Media and mental image formation News values ​​and the media industry. 
  • The importance of media in the life of communities. 
  • Discuss how to use research results to rationalize relations and information programs. 
  • The role of public relations in dealing with emergency events and how to plan ahead. 
  • Calendar and feedback of PR events 

Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3200 / Member

Members NO. : 2 - 3
£2560 / Member

Members NO. : + 3
£1984 / Member

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