Investing Public Relations Programmes in Public and Private Hospitals and its Smart application


In the past, countries practiced their traditional role, which is represented in preserving safety and the properties of the public, as well as protecting the country boarders.


Nowadays, the role of the countries evolved to include the different aspects of life, including economic, social, educational, and health. The country provided and still provides a lot of services that the private sector can’t handle, like safety, national and civil defense, and public programs.


Due to this evolution, the number of problems, ministries, employees increased drastically. This in turn led to an increasing importance of cultivating a good relation with the public, and dedicating special effort to public relations and building confidence with the government and public. As a result, the concept of public relation grew noticeably in developed countries during the last 30 years.

Objectives and target group

Who should attend?


  • Managers and supervisors specialized in coordinating between public and private hospitals.


  • Public relations managers and employees in public hospitals.



How attendees will benefit?


After completion of the programme, delegates will have the knowledge and skills to


  • Get the approval of the public and cultivate mutual confidence with the public and government through giving accurate information.


  • Explain the economic, social, as well as other goals related to the hospital system


  • Understand the different types of conferences to improve the relation between employees and hospitals and allow for job improvement.


  • Organize, evaluate, and encourage the different event management committees to work with other parties.


  • Plan and set a step by step marketing plan


  • Explain the different roles to the conference management and work visit committees.


  • Handle the financial aspects of conferences and work visits.


  • Study and evaluate all the activities.


  • Explain new regulations, changes in current regulations, and the reason behind certain actions.


  • Grow the sense of responsibility of the employees through participating in conferences.


  • Improve the relation with internal or external public.


  • Building relations with the popular communication channels from magazines, television, newspapers, and others.


  • Learning how to manage work


  • Learning how to improve the communication between public and private hospitals.

Course Content

  • Understanding Public Relations
  • Public Relations between public and private hospitals
  • The relation between public and private public relations
  • Using public relations in marketing
  • Planning all the hospitals’ events
  • The role of public relations in coordination between public and private hospitals
  • Managing public and private relations
  • The planning tasks of public and private relations activities.
  • The organizational tasks of public and private relations activities.
  • The guidance and monitoring of different public and private relations activities.
  • The communication and negotiation skills in public and private relations.
  • The role of archive in preparing good conferences
  • The managerial planning of public and private relations in hospitals
  • The problems of practicing public relations in both public and private sectors
  • Problem solving and effective execution
  • Effective communication
  • Improving public relations skills
  • Team communication
  • Managing the good reputation of the entity
  • Planning conferences and events
  • Presenting offers in conferences and events
  • Improve your presentation skills
  • Creating a website
  • Working with the press
  • Crisis management
  • Making friendships with business men
  • Attracting the desired business coverage
  • Conducting interviews
  • Ensuring that the pictures got published
  • Following up with the media coverage
  • Producing and publishing marketing material
  • Thinking about media and marketing
  • Designing marketing materials
  • Using photography right
  • Printing marketing material
  • The contemporary definition of etiquette and international protocol
  • Social intelligence and attractive personality
  • The international rules of thanking and complementing
  • The priority and how to identify it in formal occasions
  • The priority in walking
  • The priority to the car
  • The priority of giving a complement
  • Introduction and handshaking etiquette
  • How to do a mind blowing presentation
  • Conversation management and etiquette
  • The friendly, deep, and dead talks
  • The deep talks: its characteristics and how to practice it
  • How to talk properly
  • Attention grabbing words
  • Conversation etiquette
  • Body language
  • Meetings etiquette
  • Managing a meeting
  • The behavior of the head of the meeting
  • The behavior of meeting attendee
  • How to arrange and cancel meetings
  • Interview behavior
  • Behaviors to avoid in professional occasions
  • the international sample to planning visits
  • Preparing and collecting information
  • The primary planning for the hospital visit program
  • The final planning for the hospital visit program
  • Executing and important notes
  • Invitation letters, and its international elements.
  • Improving the relation between employees and how public relations contribute to raising their sense of responsibility.
  • The role of public relation in raising work efficiency between employees in hospitals.


Course Date





Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£3250 / Member

Members NO. : 2 - 3
£2600 / Member

Members NO. : + 3
£2015 / Member

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