British Academy for Training and Development present this course to help trainees define the Media Campaign Outline and determine the type of advertising to be used before launching the product.
Although Advertising Management is a complex process the entails hiring of various media to sell a product or service, it starts very early by marketing research and includes informational campaigns that help sell the product. Without effective advertising management, media campaigns will not effectively operate, and the marketing process will therefore fail. Thus, companies that provide an effective Adv. management process always take a step forward in selling their goods and services.
Advertising is an indispensable information activity for economic activities such as industry, trade, services and other economic activities as well as for charitable and non-profit organizations. Without advertising their activities, they will not receive the social support and financial support necessary for their continued work and performance.