Modern Strategies of Media and Advertising Campaigns - British Academy for Training

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Modern Strategies of Media and Advertising Campaigns


Summary

British Academy for Training and Development present this course to help trainees define the Media Campaign Outline and determine the type of advertising to be used before launching the product.

Although Advertising Management is a complex process the entails hiring of various media to sell a product or service, it starts very early by marketing research and includes informational campaigns that help sell the product. Without effective advertising management, media campaigns will not effectively operate, and the marketing process will therefore fail. Thus, companies that provide an effective Adv. management process always take a step forward in selling their goods and services.

Advertising is an indispensable information activity for economic activities such as industry, trade, services and other economic activities as well as for charitable and non-profit organizations. Without advertising their activities, they will not receive the social support and financial support necessary for their continued work and performance.

Objectives and target group

The British Academy for Training and Development presents this course for the following audience:

  • Employees working in Advertising, Public Relations and Marketing and Media fields.
  • Directors of various companies and enterprises.
  • Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
  • Students and graduates of media colleges in different universities.
  • Media and news professionals and broadcasters.
  • Administrative staff in PR Sector.
  • Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
  • Employees working in the PR Sector.
  • Officials in Diplomatic Sector.
  • Protocol officers in charge of management and organization of conferences.
  • Trainees with years of experience in communications or PR.

How will participants benefit from the course?

After successfully completing this course you will be able to effectively work in a variety of organizations such as:

  • A variety of areas like: advertising, media and Electronic Agencies as an Account Executive, Executive Director or Customer Relations Manager, or in the field of Digital Production.
  • Business and planning in television, radio, media and major newspapers.
  • In the past, students have held positions such as accountants, planners, researchers and publishing executives, and digital operators such as Media Com, McCanns International, and IPC Journal.

Course Content

  • Psychological aspects of consumers.
  • Marketing and Communications.
  • Business Management.
  • Consumer point of view.
  • Media operations.
  • Management of agencies and operations.
  • Planning the campaign.
  • Digital Marketing.
  • Assessment of campaign effectiveness.
  • Strategic Management of the Agency.
  • Relationship between consumer and brand.
  • Advertising and communication strategy.
  • International Marketing Management.
  • The Consultative Project.
  • Work-based education through negotiation.

Course Date

2020-05-18

2020-08-17

2020-11-16

2021-02-15

Course Cost

Note / Price varies according to the selected city

Members NO. : 1
£2900 / Member

Members NO. : 2 - 3
£2320 / Member

Members NO. : + 3
£1885 / Member

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